Fall Prime brings new product selection trends! How sellers can find new opportunities

This year, Amazon officially announced the autumn Prime Day event. In this new event, Amazon has also prepared some new things to promote transactions!

This autumn, Prime has returned to its original intention, with a limited threshold for participation, and non-members can only watch but not enjoy discounts. I would not be optimistic about this change before the epidemic, but after the epidemic, consumer habits have changed a lot. In the context of the sluggish domestic consumer market, Sam's Club, which requires prepaid membership fees, has gone the other way. It seems that a membership system with a threshold may not necessarily be a bad thing.

Another new thing is the top 100 list. Amazon officially said that they will select some popular products and brands for discount activities, and make special display pages and separate promotions. Not only will it include big-name products such as Samsung and iRobot, but also some new products from emerging brands with strong competitiveness. Amazon's own devices including Echo and Fire TV will also be included in the list at super high discounts.

Apart from other things, this single display and promotion flow is worth exploring for sellers. The new products and vertical categories in this list are displayed after Amazon screened a large amount of data. In addition to the popular and popular products of big brands, they must be vertical categories with great potential. Sellers who failed to participate in this autumn Prime event can also obtain more data from this event to develop new products.

Many sellers may not have a systematic concept of the data needed to develop new products. Here I will explain it in detail based on a vertical category data report released by Jungle Scout.

When selecting products, you should look for data that is as detailed as possible. Through in-depth data analysis of such subcategories, you can clearly determine the category ceiling and development trends, and understand the supply and demand situation . You can also locate the differentiation anchor points of your own products from the existing head brand strategies and head product distribution, materials, characteristics and other aspects.