Why Amazon's targeted ads are not displayed

Why are Amazon's targeted ads not showing? How can I solve the problem of no exposure?

(1) Word selection: The word selection of the bidder is biased or too new, and the relevance of the word type is not considered from the perspective of users or conversions. This also reflects that there may be problems with your LISTING keywords.

(2) Matching method: What we are talking about here is that many bidding matching methods are directly phrase synonyms. Some bidding personnel set phrase synonyms for almost the entire site, or directly use precision to save costs, resulting in insufficient display volume and no click-through rate. In this way, the quality cannot be improved. If there is no display opportunity, the click-through rate is also extremely low. It is recommended to set up a wide range of low prices (partially) first. The matching method is not set up well, resulting in a lot of traffic but low conversion rate.

(3) The bid is too low. If the bid is lower than the suggested price, it is unlikely to increase the impression volume.

(4) The product is too popular or too niche, resulting in low display volume

(5) The price and listing are not good enough.

In view of the above points, we can optimize the advertisement by the following methods:

1. Let the ad run for a while and continue to observe the data. Or create a new ad plan. Sometimes, even if the ad is exactly the same, the effect may be different.

2. Increase the ad bid. It is recommended that the ad bid should not be lower than Amazon’s suggested price.

3. Analyze whether the keywords match the product. You can extract the keywords with higher popularity and try again;

4. Optimize your listing. You can optimize the title, bullet points, pictures, and descriptions. Place different product-related keywords in the copy.

5. Do sufficient research when selecting products. It is not recommended for novices to choose products that are too unpopular or niche.