A must-read for newbies: What are the tricks of Amazon's agent operators? Here's what you need to know!

Let's first talk about why Amazon's agent operators appear, and then talk about what are the routines of Amazon's agent operators? It can be said that the emergence of Amazon's agent operators caters to the huge market of Amazon's cross-border e-commerce and Amazon's global store opening. So, what are the routines of Amazon's agent operators?

There are a lot of inflated sales, which are actually caused by Amazon's agents clearing out inventory or selling at a loss!!!

Let’s first talk about why Amazon’s agent operators appear, and then talk about the tricks of Amazon’s agent operators.

In recent years, Amazon's global store has been gaining popularity in China, and there are more and more Amazon cross-border e-commerce sellers. Under this condition, the gap in Amazon's operational talents is getting bigger and bigger, and Amazon's agent operators have emerged.

Amazon does not have a very high threshold, but compared with domestic e-commerce, it has many more rules. Coupled with the special operation mode of Amazon's cross-border e-commerce FBA , the risk of Amazon's cross-border e-commerce is also very high. It can be said that the emergence of Amazon's agency operators caters to the huge market of Amazon's cross-border e-commerce and Amazon's global store.

So, what are the tricks of Amazon's agent operators? Let me share with you:

Trick 1: Guarantee sales, but not profit margin. We often see on WeChat Moments that a certain company’s Amazon store is selling well, with sales of tens of thousands of dollars a day. However, do we know the profit margin behind these glamorous data?

There are many inflated sales figures, which are actually the result of Amazon's co-operators clearing out inventory or offering discounts at a loss. When companies choose Amazon co-operators, they should not only look at sales figures, but also at profit margins . Both are indispensable.

Routine 2: Low prices are not necessarily a good thing. It is possible that the agent is looking for projects to practice in the early stage of operation . After so many years of cross-border e-commerce, countless sellers have reported various problems to me. For example, in Shenzhen, Hangzhou and other places, there have been Amazon agent operation service fees of 30,000 yuan per year.

As we all know, there is a huge talent gap in Amazon operations right now. Open the recruitment software, and you can see Amazon operations recruitment posts everywhere . The average salary for those with more than one year of Amazon operations experience has risen to more than 8K , which is much higher than other industries.

The 30,000 yuan Amazon agency service fee, according to the lowest standard, is not enough for an Amazon operator's 4-month salary. But don't say that they are only interested in commissions. Amazon agency operators know that from Amazon store registration to product listing, they have to go through multiple links such as Amazon product selection, logistics, design, and operation. Generally, the preliminary preparation work takes 2-3 months. Moreover, in the early stage when the workload is the largest, some work requires the cooperation of multiple people, such as visual design, which requires at least 1-2 designers.

Some agents, who have no actual experience in store operation, boldly charge customers for profit and collect large service fees. When they cannot fulfill their promises, they start to shirk responsibility and have no integrity towards customers.

Trick 4: Fees for placing orders

Some agents use extremely despicable means, using the bait of paying part of the service fee to lure customers into the game, and then ask customers to promise to pay the remaining service fee after the store places an order. After the customer hands over the store to the service provider, the service provider will put the products on the shelves for about a week, find someone to place orders, and then charge the customer the remaining service fee. After receiving the remaining payment, the service provider will no longer provide services, thus harming the customer.

Routine 5: Store profit sharing

Many service providers now adopt this model, paying a small service fee in the early stage. Later, the store is established and the profit sharing method is adopted. Since the service providers have no real operating ability and are eager to make profits from the store, they let customers invest heavily in advertising and publicity, so as to make profits from orders. In fact, the input and output of customers are not proportional. Most of the money is earned by the service providers.

For agent operation, you must not think that they have high technology and can definitely help you run your store well. Based on Captain Qingting’s many years of experience, whether it is Amazon agent operation or self-operation, the probability is "28".

The above are the two most common routines, which are also difficult for many new sellers to distinguish. There have been many similar cases in Shenzhen. Some Amazon agency companies filed for bankruptcy soon after collecting service fees, and then transformed themselves into some Amazon training companies .

There are countless examples like this. When newbies or manufacturers are looking for Amazon operators, remember to keep your eyes open and try to avoid pitfalls.