Amazon Black Friday website announced at once, ready for explosive sales

The Autumn Member Day has just ended, and many sellers said that this year's Autumn Member Day did not meet their expectations. On the one hand, various platforms are launching promotional activities to divide up traffic; on the other hand, buyers are not aware of Amazon's Autumn Promotion and prefer the Black Friday and Cyber ​​Monday promotions.

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Amazon Black Friday Cyber ​​Monday event schedule for each site

Recently, everyone has received an official email notification from Amazon, and the specific time for each site for this year’s Black Friday Cyber ​​Monday event has been released.

Image source: Amazon

According to research data, U.S. retail sales during this year's "Black Friday" and "Cyber ​​Monday" are expected to achieve a year-on-year growth of 5%, with a total of US$75 billion. This figure will break the U.S. holiday season sales record and set a new historical high.

In order to ensure that you can have safe and stable sales during the Black Friday Cyber ​​Monday period, here is a guide to prepare for the Black Friday Cyber ​​Monday period.

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Black Friday Cyber ​​Monday Preparation Guide

1. Keep your account safe and check it regularly

During the promotion period, the frequency of Amazon scanning will increase significantly. Sellers should pay close attention to the status of their accounts, avoid any high-risk operations, and regularly check the "Policy Compliance" section to ensure there is no risk of deactivation. If a "yellow" or "red" warning appears, be sure to resolve the issue as soon as possible.

2. Inventory Management

3. Discount promotion strategy setting

Arrange Deal promotions in Seller Center in advance, lock in the ideal promotion date, and take advantage of all the deals!

In order to avoid the risk of "0 yuan purchase" due to misremembering the promotion time and causing discount duplication, sellers should add an approval process to the promotion discount settings to ensure accuracy.

The above are the situations that will occur when discounts are superimposed. Sellers can keep them in mind.

4. Listing Optimization