Amazon directly affects the ranking of factors integration, these ten points are the most important

Amazon directly affects the ranking of factors integration, these ten points are the most important



The ranking of products on Amazon affects exposure, which in turn determines the final sales volume of the products. Therefore, how to improve rankings is a matter of great concern to all sellers. This has to mention Amazon's A9 search algorithm, which displays the most likely products to be purchased based on user search behavior. Here we will introduce to you which factors will directly affect the ranking of products:
Three aspects that affect ranking
Conversion rate factors – These factors influence conversion rate and include customer reviews, product image quality, and price.
Relevance Factors – Relevance factors let the A9 algorithm consider what search terms to display your product page for, and these factors include things like the title and product description.
Account weight and performance - In order to provide users with a better shopping experience, factors such as the account's ODR (order defect rate), CR (order cancellation rate) also affect product rankings.
Specific factors that affect ranking
Sales
The better the sales of a product, the more popular and accepted it is among consumers. Therefore, when Amazon calculates and analyzes, it will use this number to influence your search ranking. When searching through Amazon's front-end, you will see a lot of hot-selling products. Amazon will now automatically add the "Best-Seller" logo to the search results.
review
Many sellers already know that the number and positivity of consumer reviews is one of the important ranking factors in the A9 algorithm. For example, if you search for a product, you may see that the first-ranked product may have fewer sales than the second-ranked product, but its reviews are higher and more numerous than the second-ranked product, so sales are not the only determining factor in determining ranking.
title
The title is one of the most important ranking factors. Specifically, the key keywords that can be included in the title are as follows: 1. Brand name; 2. Product name (core keyword); 3. Important features or highlights; 4. Product material; 5. Product color. The first word in the title is the entrance with the largest traffic. If it is a famous brand, it is recommended to put the brand name first. If not, it is recommended not to put the product brand name.
Many sellers’ titles are overstacked with keywords, which makes them look very messy to consumers, which does not provide a good purchasing experience and affects the click-through rate. It is good enough if consumers can understand them at first glance.
price
An important factor Amazon uses to determine the predicted conversion rate is price. Consumers tend to look for the best price. Price is also a major condition for competing for the Buy Box.





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