Amazon has paid sellers! The latest coupon reduction policy!

Great news! Amazon coupons can now be used to claim expense compensation!

The latest news is that Amazon has launched a new limited-time discount coupon event, which provides cost compensation for newly released Amazon Logistics (FBA) products.

Specifically, from November 21 to January 31, 2025, sellers will automatically be reimbursed for coupon fees for coupons launched for newly released Amazon Logistics (FBA) products.

● Fee compensation : Every time a coupon is redeemed, the seller will receive $0.6 in compensation.

● Refund form and time : refund to the seller's account before February 28, 2025

● Applicable sites : United States, Canada.

● Applicable products : Only FBA products that are first put on sale after November 2, 2024 will be automatically eligible, no registration required. (If you have new products that meet the requirements, you can use the coupon generously, it doesn’t cost money anyway!)

Amazon has also made adjustments to the rules for using coupons. There are two types of products that do not have a historical price (was price) and can also submit coupons:

1. ASINs with a product rating of more than 4.0 (at least 5 reviews)

2. New products

Now Amazon has launched a limited-time free coupon campaign, which not only provides greater flexibility for new products or products with fewer reviews, but also relieves some cost pressure for sellers whose profits are "precarious" and allows more products to get exposure opportunities.

Visit the coupon page:

Seller Central > Advertising > Coupons > Create New Coupon (or Create in Bulk)

To create a coupon:

Select a product > Set start and end dates > Determine budget > Set discount > Submit.

Setting suggestions:

1. Effective time : After a coupon is set, it usually takes up to 6 hours to take effect.

2. Loss of eligibility : If the product loses eligibility after the coupon is activated due to insufficient inventory, changes in product ratings, etc., Amazon will immediately deactivate the coupon.

3. Some items are ineligible : If your coupon includes 10 items and 2 of them are ineligible, the buyer can still see and select the remaining 8 items and the coupon will still be valid.

4. Editing restrictions : Once a coupon is activated, you can only edit it to extend the duration or increase the budget. To make other changes, you need to cancel the existing coupon and then create a new one.

5. Delayed Display : After a coupon is created, there may be a delay in completing validation and disabling it. During the delay, the disabling coupon will still be valid even if it is not displayed on the Amazon website.

6. Promotional stacking : Using a coupon in combination with other promotions may result in additional discounts. You can refer to the figure below to understand the rules for stacking different promotions.

*Note: LD and 7DD cannot be used in conjunction with member-exclusive discounts . If you set them at the same time, the member-exclusive discount will be suppressed!

When doing off-site business, setting a discount of 35%-60% is more suitable for the off-site environment, and the discount method generally adopts a discount of half coupons and half social media discounts, so that the discounts within the site can be taken into account at the same time.

For example, a product performs well on the site, with an average of 20 orders per day, and a selling price of 19.9 plus an 8% coupon. If you want to increase sales outside the site, you can set a 40% discount, 25% Coupon + 15% Code.

After the orders explode, you can adjust the strength of the coupon. The off-site discount remains unchanged, and the on-site discount is changed back to 8% or 15%. Then, while the on-site sales are normal, the off-site transaction price will not be low.

Seller friends can set the maximum purchase quantity to 1 or 2 to prevent losses caused by discount stacking, and also to prevent competitors from deliberately shorting inventory.

At the same time, try to check carefully whether there are any promotional activities taking effect at the same time. When setting it up, be sure to make the old promotion invalid, otherwise the combination of new and old promotions may easily result in a purchase of 0 yuan!