Starting from scratch, Shopify's 30-day store opening tutorial - Day 14

In the e-commerce industry, the product page is equivalent to the display stand of a physical store. The sales volume depends on how well your product page is written. The same is true for opening a store on Shopify. There are five key points to pay attention to when writing product listings:

First of all, your product page cannot be the same as others, otherwise it will be "indistinguishable from the crowd" and lack characteristics. Secondly, you must have your own narrative style and witty language. You can introduce the product from a unique perspective, such as describing your first experience of using the product and how it made you feel.

It is best not to use the stock photos provided by photo websites as product photos. Such photos are tacky and lack authenticity. Take real photos of the product and show the product from multiple angles as much as possible to help consumers fully understand the product.

CTA is an effective way to convert customers and guide them to take the actions you want them to take. CTA terms include:

• Get Yours Here

• Get Yours Today!

• Tag A Friend

• Don't Miss Out, Join Now!

• Add To Cart

Make sure the CTA button is visible without the user scrolling.

The previous tutorial mentioned that we should take advantage of consumers’ fear of missing out to increase conversion rate. The methods include:

• Show countdown

• Show remaining stock

• Highlight that the discount is limited time only

• Exclusive limited-time offers for new (or returning) customers

I don’t need to tell you how powerful the word “free” is. Consumers want to buy a product, but when they get to the shopping cart, they see that there is a shipping fee. They don’t want to pay extra, so they probably back off. So you can include the shipping cost in the product price, and then highlight “free shipping”, which is a simple but effective way to increase conversion rate.

*Note: The 30-day Shopify store opening tutorial series from scratch is compiled from https://www.flyingstartonline.com/shopify-basics/. We compiled and shared this article in the spirit of sharing e-commerce practical information with the majority of e-commerce sellers. If there is any infringement, please contact the editor.

Text ✎ Orange/

Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.