How to modify the Amazon brand name?

How to modify the Amazon brand name?


A brand is a name that represents a product or a group of products. Products with the same brand have a common name, logo, or other identifiable mark on the product or its packaging, and distinguish these products from similar products that do not belong to the brand. Amazon Brand Registry helps protect your intellectual property and bring an accurate and reliable experience to buyers on Amazon. So what should you do if you want to modify your Amazon brand name?

Amazon brand name modification steps:

To change the brand name of a product, do not do it in the Amazon backend, but rather in the Amazon brand interface. At this time, you will be connected to Amazon's brand team.
1. Enter the brand interface: brandregistry.amazon.com, select "Brand Registry Customer Service" to enter the case interface.
2. Select Listing Issue and click “Request a product detail page change”.
3. Enter the product's asin
When using case to modify the brand name, you will generally be asked to provide some information, such as a complete product packaging image, a UPC code and logo on the packaging image, etc., to prove that the modified brand is indeed yours, etc. After providing the information, the brand will usually be modified.

Advantages of Amazon Brand Name Registration:

1. Accurate brand display

Once registered, it will give you greater influence and control over your brand's product listings on Amazon.

2. Powerful search tools

Amazon Brand Registry makes it easy to find content across different Amazon stores. Search for content using images, keywords, or bulk ASIN lists, and report suspected violations through a simple process.

3. Actively protect your brand

Automatic protection uses information about your brand to proactively remove allegedly infringing or inaccurate content. The more information you provide, the more it can help you use Brand Registry to help you protect and enhance your brand experience.
To be eligible for Amazon Brand Registry, your brand must have a valid registered trademark in each country where you wish to register. Your brand's trademark must be a text-based or image-based trademark type consisting of words, letters, or numbers. Depending on where your trademark is registered, eligible trademarks may be classified differently by the local trademark office.
The above is today’s sharing of practical content on how to modify Amazon brand names.


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