Amazon's latest brand registration process (updated on December 7, 2020)

It is reported that the brand registration process will be updated on October 7, 2020. Before registration, please make the following preparations:
1. Clear brand logo image
2. Product pictures or product packaging pictures with clearly visible LOGO

The process is as follows:
1. Enter the backstage - brand flagship store - manage store - click Amazon Brand Registration (this item remains unchanged)

2. Enter the Amazon Brand Registration page and create a brand account:
Note: The applicant's full name and address are automatically filled in based on the account information.
The applicant's position is generally the brand owner, such as Business Owner, Manager
Company name, I filled in the company name, you can also fill in the store name

3. After the account is successfully created, click "Register New Brand"

4. Confirm the information required in the application process, including brand LOGO pictures and product pictures, and then select "Register your brand"

5. Fill in the brand name (pay attention to the correct capitalization), trademark application number (i.e. trademark registration number), product URL (optional), product or product packaging image (with clear LOGO) in sequence. The size cannot exceed 5MB, and select Next:

6. Fill in the sales account information. Generally, select "seller". If the product on sale is this brand, you can fill in the Asin of the product and then select the category.

7. Fill in the distribution information and select "No". If the brand wants to authorize other stores, just go through the authorization process.

8. About 1 working day later, you will receive a verification email in your mailbox. Reply with case ID + verification code (the verification code needs to be provided by the trademark agent) and wait for the email confirming successful filing.

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Amazon's latest brand registration process (updated on December 7, 2020)

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