What is Skubana? Skubana Review

Skubana is an Amazon operations tool that can help Amazon sellers manage all back-end business operations, including order processing, transportation, inventory management, FBA delivery, supplier management, and cross-channel analysis.

About Skubana

Skubana, a startup dedicated to helping e-commerce businesses manage the potentially dizzying logistical challenges of online shopping, announced that it has raised $5.4 million in Series A funding.

The round was led by Defy Partners, with participation from Advancit CAPItal and FJ Labs. Early Skubana backer Brian Lee — who co-founded The Honest Company, ShoeDazzle and LegalZoom and was also involved in Defy Sage — is joining Skubana’s board of directors.

“When I first launched Shoedazzle and The Honest Company, one of the main challenges we faced was understanding how our products performed across channels," Lee said in a statement. "Skubana solves a core problem that thousands of brands face and that other competitors haven’t solved yet.”

CEO Chad Rubin says these are the problems he faced when he started his own e-commerce business, Crucial Vacuum, a decade ago. In fact, Rubin's co-founder and CTO DJ Kunovac, who previously worked at McKesson Health IT, recalls visiting Rubin's warehouse and saying, "What you're experiencing now is what healthcare was like ten or two years ago."

The problem, Kunovac argues, is that each part of the process has separate software and systems. What is needed is a "horizontal business platform."

So with Skubana, Rubin and Kunovac have built a software platform that handles shipping, inventory management, replenishment, and more. The main thing Skubana doesn’t handle is creating the actual online storefront and shopping cart. Instead, it’s built to handle all the things a business needs to do once those orders start coming in.

As Rubin puts it: “If Shopify were a city, we’d be everything underneath it.”

By bringing together all the data from various sales channels and apps and machine learning, the company says it can improve profitability and reduce issues like selling more products in inventory. There’s also an app store to integrate Skubana with other systems.

“We’re completely replacing these siloed, fragmented pieces of software,” Rubin said.

Brands already using the software include Bird Rides, Valvoline and DeathWish Coffee. Kunovac noted that Skubana isn’t “entry-level software” — when brands sign up to use it, they’re usually a growing commercial business, and that’s when “the laws of physics start to take over.” In other words: “They come from pain.”

With the new funding, Skubana said it will double its size over the next 18 months, build a range of new products and continue investing in its app store ecosystem.

Function

1. Unify backend operations

Connect and import orders from every channel of the seller, including online shopping carts, platforms, retailers and point-of-sale systems;

Print shipping labels for all major carriers or automatically run orders to third-party logistics centers;

View, manage and synchronize your entire inventory across all sales channels, warehouses, third-party logistics, dropshipping and FBA distribution centers;

2. Automation business

Orderbots will automatically do the work for sellers, from real-time price shopping and applying the best shipping service to automatically sorting and delivering orders to the best logistics center;

Skubana automatically creates and adjusts POs in real time based on sales velocity, lead time, and seasonality.

Automatically help prevent overselling, negative reviews, and handle potential account freezes;

3. Help sellers estimate profits

Understand the net bottom line profitability of each product listing, including all costs, from Amazon settlement reports to FIFO values ​​to business overheads;

Remind you how much you can reduce costs and the profit you can make on each product.

Uncover current market and future trends through predictive analysis.

Supported Sites

Amazon United States, Canada, Mexico, United Kingdom, France, Germany, Italy, Spain, China

cost

New users can use it for 14 days, after which the fees vary depending on the number of orders. Regular orders are 30 cents per order, FBA orders are 15 cents per order, and the minimum monthly fee is $499.