Amazon's new performance indicator! Sellers are warned for product comparison pictures!

While most sellers are still focusing on price wars and advertising algorithms, a wave of store closures caused by "picture comparison" is sweeping the cross-border circle.

The cause of this incident was that the seller found that he received a strange performance warning in his backend: Sales Policy and Seller Code of Conduct (attempting to harm or insult other sellers).

This made him very confused. He had been working hard to run the store and strictly abide by the platform rules. How could he suddenly receive a violation warning? At first, he thought it was a malicious complaint from a competitor, but after carefully checking the store 's operations, he did not find any obvious violations.

So, he used Amazon's CASE query function to ask the platform's customer service for the specific reason. After waiting for a while, he finally received a reply email from Amazon. The email clearly stated that "adding malicious keywords or images to harm or abuse other sellers, their product information or ratings is a violation of policy."

In short, Amazon has very clear requirements for product comparison pictures. Sellers must strictly abide by these rules when making and uploading product comparison pictures to avoid stepping into illegal "minefields". Only under the premise of compliance can we better display product advantages, enhance the competitiveness of the store, and achieve sustainable development.