4 million orders, a huge profit! Trump attack peripherals become Amazon BS hits!

The photo at the beginning of the article was taken by the reporter. Many netizens who saw this photo commented: " It can be called a world-famous painting ." Related topics such as #Trump says his right ear was shot through# , #Identity of the gunman who shot Trump confirmed# , and #Trump's life photos# quickly became hot searches.

The incident itself is very explosive, but what is even more exciting is that Chinese sellers were the first to discover the commercial value of the Trump shooting incident, and it even became a BS hit on the Amazon platform within a day!

Shortly after Trump was shot, keen merchants quickly caught on to this hot topic! In just two days, multiple cross-border e-commerce platforms began to sell peripheral products based on Irwin's photo, especially "Trump shooting scene photo" T-shirts , which were the most popular among Trump supporters.

On Amazon, the number of T-shirts printed with "Trump shooting photo" continues to increase, and sales are rising rapidly. A T-shirt launched on July 14, with a brand name that even has an impromptu meaning - "Trump 2024 Election Shot Won't Be Stopped", quickly became popular and occupied the first place in the BSR of its market segment.

# Many people don’t understand why a T-shirt suddenly became popular?

This is an emotion-driven consumption behavior, which leads Trump supporters to express their support and emotions by purchasing related peripheral products, providing business opportunities for merchants! Combined with the merchants' keen capture and rapid response capabilities to hot events, high sales and profits were achieved.

As for Trump himself, as a public figure and presidential candidate, he has historically shown a certain openness to the positive or neutral commercial use of his image. This means that, as long as it does not damage his reputation, the non-negative use of Trump's image by businesses may not be directly opposed by him. However, this does not constitute a legal disclaimer, because copyright issues are often directly related to the photographer rather than the person being photographed.

According to the general principles of copyright law, the copyright of any photo taken in public usually belongs to the photographer or his or her organization, unless there is a clear statement allowing free use. The photo was taken by Evan Vucci, the chief photographer of the Associated Press in Washington, DC. Therefore, if businesses use these photos for commercial activities without authorization, they are likely to infringe the copyright of the photographer and face the risk of legal action and compensation.

However, as it is the early stage of the US election, supporters and supporters are in urgent need of such image elements that can represent the candidates, and cross-border platforms such as Amazon temporarily allow the sale of these products. (There may be account reviews in the future) The possibility of protecting rights is currently very low!

For sellers, although the sales of Trump-related peripheral products may increase significantly in the short term due to the popularity of the incident, in the long run, such products have great legal risks and uncertainties. If the seller is held liable for infringement, he will face consequences such as compensation for losses, product removal, and even legal proceedings.

Hot spot marketing can certainly quickly increase short-term sales, but it should never be regarded as the only pillar to support long-term development. Sellers should focus on their core products and brand positioning and build long-term strategic plans. When hot spots emerge, we should flexibly seize opportunities and go with the trend.

When the hotspot fades, being able to maintain stable sales performance is the path to sustainable development pursued in the cross-border e-commerce field.