Summary of several updates to Amazon coupons feature!

Please note that you can only modify the discount amount of coupons that are in effect.

Minimum value 25, valid coupons can only increase the price, not reduce it.

Previously, if you wanted to modify the coupon amount, you needed to close the existing coupon and resubmit it. Now you can do it directly, including modifying the budget, amount, etc. The efficiency of sellers creating coupons has increased by 100%!

Amazon announced that starting from January 7, Prime member-exclusive discounts will be migrated to the price discount tool.

The specific time points are as follows:

Starting December 16, 2024, you must use the Price Discount Tool to create discounts exclusive to Prime members.

After December 31, 2024, you will no longer be able to create Prime Exclusive Discounts in the Prime Exclusive Discounts tool.

On January 7, 2025, the Prime Member Exclusive Discounts tool will be removed from Seller Central.

Sellers must have a Feedback rating of at least 3.5 points to use this price discount tool. If the requirements are not met, it will be prohibited from being displayed.

Amazon announced that from November 21, 2024 to January 13, 2025, sellers will automatically receive coupon fee compensation for coupons launched for newly released Amazon Logistics (FBA) products, that is, sellers will receive $0.6 compensation each time a coupon is redeemed.

According to the latest coupon policy, as long as the product is new or has a rating of more than 4.0 stars (and at least 5 reviews) , a coupon can be created even if there is no historical price.

This change is very beneficial to sellers. Take new products as an example. Since they have just been launched, many new products lack historical price data. In the past, it was impossible to directly submit coupons, and sellers would miss an important traffic channel.

In order to avoid missing out on this channel, some sellers will choose to artificially “create” historical prices by placing orders outside the site, which will increase promotion costs and time costs.

After the new policy is withdrawn, sellers can also submit coupons, helping them save a lot of time and costs.

Under the latest regulations, customers can use the same percentage discount coupon on up to five items in one order , instead of just one coupon per item as before.

When creating a coupon in Seller Central, the seller's setup options will determine how the coupon can be used.

It is not difficult to see that these updates can enhance consumers’ shopping experience on the one hand, and improve sellers’ operational efficiency on the other hand, reducing the tedious process before processing orders, allowing sellers to spend more time on products and services.