Amazon adds new sales ban! These 3 major categories start a new round of compliance!

Amazon adds new sales ban! These 3 major categories start a new round of compliance!



Normal, once there is data abnormality, such as sales decline, abnormal conversion rate, flow is 0, etc., we need to deal with it in time. Regarding data analysis, we will mainly analyze store traffic data, sales data and advertising data. Through these data, we can observe whether today's sales have increased or decreased. If there is a problem, we can accurately know which link has the problem, and then make reasonable adjustments.

Recently, Amazon’s US and Japan sites have received notifications regarding updates to their product compliance policies.


This compliance mainly involves three major categories: " skin whitening products ", " ophthalmic drug products " and " smart watches ". Sellers are requested to pay attention in time!


The following are the key time points for the implementation and removal of relevant compliance policies:





0 1
US site: Skin whitening products


  • Policy implementation date: October 23, 2024

  • Product restricted date: January 21, 2025


Skin lightening products include, but are not limited to, bleaching creams, whitening agents, skin lighteners, and spot removal creams. These products are often promoted as skin lighteners and anti-aging skin care products that can remove age spots, freckles, acne, and wrinkles.


Amazon prohibits the sale of any skin care products containing mercury or its equivalents, including but not limited to mercury, ammonium mercuric chloride, mercuric oxide, mercury salts, mercuric chloride, mercurio, mercurous chloride, cinnabar, rouge, and quicksilver.


Skin lightening products sold on Amazon must meet the following standards:



Sellers can find published skin lightening products listed within the policy scope in the Manage Your Compliance dashboard.


To comply with Amazon's inspection and verification policies : Open the Manage your compliance dashboard > click Submit compliance documentation or file a dispute next to your product > select Request lab services.


If the product does not require testing and verification : Open the Manage your Compliance Dashboard > click [Make an appeal] and select the reason for the appeal > click [Submit].




0 2
US site - Ophthalmic drugs


  • Policy implementation date: October 16, 2024

  • Product restricted date: January 14, 2025


Ophthalmic pharmaceutical products are any products that are administered intraocularly or extraocularly (e.g., solutions, eye drops, suspensions, emulsions, gels, ointments, or eye creams).


Amazon requires that ophthalmic products comply with all applicable laws, regulations, standards, and Amazon policies, including current good manufacturing practices during the manufacturing, packaging, labeling, and storage process.


Ophthalmic drug products sold on Amazon must meet the following standards:




0 3
Japan Station: Smart Watch


  • Policy implementation date: October 16, 2024

  • Deadline for compliance document submission: January 8, 2025

  • Product restricted date: January 15, 2025


A smartwatch is a wearable device that is in the form of a wristwatch or wristband. Smartwatches typically have a touchscreen, a speaker, a microphone for calls, a vibrator for notifications, and a battery. Smartwatches that connect to smartphones via Bluetooth or Wi-Fi are also subject to this policy.


If a smartwatch comes with a USB charger as an accessory, this accessory will also need to undergo a document review under the Electrical Equipment and Materials Safety Act (PSE).


Amazon requires all smartwatches to be tested and comply with the following regulations, standards, and requirements:



Dabao Tips: If your products are in the above categories, you need to pay attention to your personal mailbox in time to receive reminder emails. If you miss the deadline for submitting compliance documents, your products will face the risk of being removed from the shelves .


Submitting Information: To submit documents or file a complaint regarding a compliance request, please send the relevant information to [email protected].


Finally, it takes time to review the submitted information. It is recommended that sellers take action as soon as possible and upload relevant compliance information to the Amazon seller platform in a timely manner to avoid product removal.

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