Official backend release notice! Amazon sellers seize the opportunity to report

In the past two days, some sellers revealed that Amazon has started to notify in the background that this year's Prime Day submission has officially begun!

This year's submission window is later than usual, and there is no official notification yet. The latest warehouse entry date has not been announced, but according to the information on the chart, at least the deadline for the big promotion LD registration is May 12. Compared with last year (April 29), it is almost half a month later.

However, last year's submission schedule was very early in the entire Primeday history. This year has actually returned to the normal schedule, so the specific promotion time will be consistent with usual, which means it is likely to be around July 10 or July 17.

The sales performance of Prime Day has always been relatively stable, so here is a reassurance for everyone. Data agency Marketplace Pulse released a set of data after a survey. Among the sellers on Amazon in the United States, only about 20% of sellers can occupy the top position of the BSR list of their respective categories for seven consecutive years. The vast majority of others cannot maintain their BSR. New sellers have many opportunities to rise to the top, but the vast majority of top sellers have not given up Amazon. Among the Amazon sellers ranked within the top 10,000 seven years ago, more than 60% are still active today.

While giving new sellers opportunities, Amazon has not eliminated a large number of old sellers, occupying the main market position and making the pie bigger and bigger. This is the advantage of the Amazon platform. Therefore, Amazon will definitely maintain growth this year.

In addition, Prime Day is a consumer holiday created by Amazon, and it will not be diverted to other platforms like Cyber ​​Monday and Black Friday. Secondly, unlike the peak season at the end of the year, there is no such holiday before and after Prime Day, so the impact of order diversion is much smaller than Black Friday. Overall, even if Amazon's growth is indeed encountering a bottleneck, Prime Day's performance will not be worse than Black Friday and Cyber ​​Monday.

If you are not too confident about the effect of Prime Day this year, after all, you were hurt by the one at the end of last year. I suggest that there must be activities for the main products. At worst, you can use an exclusive or PD Coupon. It is best not to expose the main products on the big sale day. It does not mean that you can just not take orders if you don’t offer discounts. You still need to consider the subsequent ranking.

In addition to the activities, the period before Member Day is an important preparation period. It is recommended that sellers with limited resources can focus on products with better sales, find the best performing keywords and products from the advertising report, and increase the bid for keywords with high ROAS but less display.

In addition to the daily keyword optimization techniques, sellers are also required to update keywords based on the actual situation of their products and Prime Day. For example, embed "gift", "present" and their derivatives or names in the keywords/descriptions to increase the chances of being searched and clicked by consumers during the holiday. In the past, some sellers liked to add holiday corner tags to the main pictures, but the corner tag inspection has been stricter recently. If you add them, the event may be withdrawn. If you are participating in LD and have a good schedule, it is recommended not to put it up, in case of cancellation, the loss is huge. If it is a free event, you can still put it up.