What is Bullet Points? Bullet Points Review

Bullet Points refer to the key points of Amazon products, which are mainly used to list the main selling points of the product, including size, function, product features, use, advantages, etc., which can attract buyers at a glance and decide to browse further and learn more about your product details.

About Bullet Points

1. Bullet Points are named "Key Product Features" when edited in the Amazon backend.

2. Bullet Points are the second or third thing that buyers will notice after entering the Listing page. They will also be included in the keyword index range, so Bullet Points can be said to be very important.

3. When sellers fill in the Bullet Points in the Amazon backend, they can see 5 lines, which are the number of Bullet Points that Amazon allows sellers to fill in, a total of 5. After the rule change, the number of words in the Listing Bullet Points has been changed from 2,000 to 500, and special characters cannot be included, that is, 1-5 Product Features are limited to 500 words, and each Product Feature cannot exceed 100 words. However, this new rule only affects newly listed listings, and old Listing Bullet Points that exceed 500 words will not be forced to change.

Advantages of Bullet Points

First, Bullet Points are short in words, easy to understand, and very convenient to read.

Second, Bullet Points are more like a summary, which makes it easy for buyers to quickly browse and quickly grasp the functions, uses and features of the product.

Third, Bullet Points are the selling points of the product, which quickly attract buyers’ attention and promote sales.

Fourth, Bullet Points can replace terms to explain the performance of product listings.

Tips for writing bullet points

1. Highlight 5 key points of product information, such as size, warranty information, and applicable age.

2. Capitalize the first letter of each bullet point.

3. Write in paragraphs, and do not use punctuation marks at the end.

4. Character requirements: within 1,000 characters per line.

5. In a bullet, phrases should be separated by semicolons.

6. Units of measurement: such as quarts, inches, and feet.

7. Don’t write vague statements. Describe the product’s features and properties as specifically as possible.

8. Do not enter specific company information. This part of the description only describes the product's features.

9. Do not include information about promotions and pricing.

10. Do not include logistics and company information. Amazon’s policy prohibits sellers from filling in relevant information about the company, logistics, and sellers.