Annual business strategy: What will Amazon do in 2024!

🟦Learn more about the latest developments in the Amazon ecosystem

Staying sensitive to Amazon’s latest developments, paying attention to Amazon’s official notifications, participating in the seller community, and reading industry analysis reports, and keeping track of the Amazon ecosystem during continuous learning will enable you to gain an advantage in the fierce market competition.

🟦Provide quality products and services

🟦Product is king: Stabilize the cornerstone of business in the midst of change

You need to pay attention to the following aspects:

• Market demand: Conduct in-depth research on target markets, understand customer needs and trends, and develop product strategies that meet market demand.

• Quality and Innovation: Always maintain high standards for product quality and continue to innovate. Customers are willing to pay for high-quality and unique products.

• Brand value: Build a strong brand so that customers recognize and trust your products, thereby increasing sales and retaining loyal customers.

• Optimize product pages: Optimize product pages, including titles, keywords, descriptions, images, etc., to improve product search rankings and attractiveness.

🟦Use consumer trend data to improve competitiveness

Use the data analysis tools provided by Amazon, such as sales reports and keyword research tools, to understand sales and optimize marketing strategies.

🟦Use consumer trend data to improve competitiveness

• Conduct in-depth analysis of sales data through product price, date, time, keyword intelligent analysis and traffic source to fully understand when and how customers shop.
• Optimize for voice search and mobile. Technology has a big impact on key elements of e-commerce. For example, voice search keywords are different than keywords typed into the Amazon search bar.

• Dynamically adjust bids based on shopper behavior. Automate incremental bid increases before a campaign and use automated real-time optimization during a campaign (e.g., increase bids on high-performing keywords with low ACoS).
• Run post-campaign ads for shoppers who purchased or viewed your listings. Use automated budget allocation to shift ad budget to your most successful campaigns to maximize results.