Amazon seasonal product promotion steps and key points

For typical seasonal products, many sellers ignore the importance of early promotion and laying a solid foundation. Here are the key points and steps for promoting seasonal products.

Shipping

Under normal circumstances, in order to maximize product profits, most of us will choose sea transportation, but one thing to note is that the sea transportation cycle is relatively long, so we must plan ahead.

Comment

The cycle of seasonal products is very short, so be sure to prepare comments with links in advance to minimize the promotion cycle.

There are two ways to get comments:

The first type is parent-child variations. We can start by selling product accessories of the same type, run normal advertisements, accumulate reviews, and then make these links and seasonal products into a parent-child variation for review sharing.

The second method is to directly advertise. Although this method is a bit costly, it is relatively safe. After the goods are delivered, we can put the products on the shelves and directly use this link to advertise, slowly accumulating comments, but we must remember that we must not set the initial advertising budget too high, otherwise the data will run very poorly. With the comments, we will then formulate an advertising strategy, that is, race against time and find a way to push the keyword ranking to the homepage in the shortest time. We can continuously do off-site flash sales to increase sales and push the product to the homepage in one go.

Restocking

Among seasonal products, there is a special category of holiday products, such as Christmas products, Spring Festival products, etc. We would rather run out of stock than restock these products, because after the holiday, once the products are released, they are likely to be unsalable. Of course, if it is not a holiday product, we can restock it based on sales. For example, summer products have a normal order volume, but the sales volume in a single season may be three times the normal volume. In this case, we will stock three times the normal volume. After they are sold out, we can restock them according to the normal order volume, without worrying about the problem of unsalable products.

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