Come and try it! Three major channels for on-site promotion

Come and try it! Three major channels for on-site promotion

Traffic is very important to Amazon sellers. Without traffic, it is like having no water. Traffic is crucial. Without traffic, the store has no guarantee of conversion. Today, I will briefly introduce the three main channels for on-site promotion.

Create the perfect listing interface


category:
The first step to creating a perfect listing interface is to choose the right category. The correct classification can greatly improve the matching degree of customers looking for products.

 title:
The product title is now different from the previous fixed pattern. Some experienced experts have summarized and summarized the title writing method based on their own experience and channels, and summarized it as: "central keyword + important selling point of the product + central feature of the product". The title should display 2-3 different central keywords.

 describe:
It is worth noting that in the five-point description of the product, the core selling point of the product must be placed in the front position and should echo the product image to show the characteristics of the product. In addition, it is also necessary to highlight the points that customers generally leave bad reviews for, highlighting the seller's differentiated competitiveness.

CPC advertising on Amazon


Advertising is one of the important ways to increase traffic on Amazon. Good advertising can bring considerable traffic to your products. Use Sponsored Ads to optimize the keywords (Search Terms) of your listing products.

When a novice seller first starts advertising on Amazon, it is recommended to use Automatic targeting to see which keywords have the highest conversion rate (go to Reports > Advertising Reports). This is because some words have a high search rate but do not convert into sales, which wastes budget.

So after testing, add keywords with low conversion rates to negative keywords. Create a new manual targeting ad group with words with high conversion rates and increase the bid click budget to achieve the best ad conversion effect.

Finally, whether you choose keyword targeting or product targeting, you must have a list of advertising keywords or a list of competitor products to track.

Amazon in-site activity report


Best Deal (BD Flash Sale/Weekly Flash Sale): Participation in BD Flash Sale can only be done through the Merchant Manager. It usually lasts for 2 weeks and covers the US and Japan sites.

Lighting Deal (LD Flash Deal): LD Flash Deal is divided into two types: limited time flash deal and 7-day flash deal. The difference between the two lies in the activity time and charging standards.

Deal of the Day (DOTD): This flash sale lasts only one day. It is an event that Amazon officially invites sellers to participate in. There are only three ad slots per day, which is extremely rare. When you open the Amazon App on a mobile device, the first thing that is displayed is Deal of the Day.

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