Attention! Attention! New policy for Prime exclusive discounts

In early September, Amazon announced new reference price requirements for Prime exclusive discounts: To participate in Prime exclusive discounts, your products must display a reference price that reflects the value of the product to buyers. The reference price can be the "original price" of the product or the market price. On weekdays, the Prime exclusive discount price must be 5% lower than the reference price. During special events such as Prime Member Day or Black Friday, the Prime exclusive discount price must be 10% lower than the reference price.

In many product categories, you can choose to provide a reference price such as the market price (such as the manufacturer's suggested retail price). The reference price will be displayed in many places, including the product detail page and product search results, to show the amount of money buyers can save. In other words, if you fill in the market price, the market price is the reference price. So how do you fill in the reference price?

1. In Seller Central, select Inventory, then click Manage Inventory

2. Click "Edit" next to the relevant SKU/ASIN.

3. In the Quote tab, be sure to enable More properties.

4. Fill in the "Manufacturer Suggested Retail Price" or "Market Price" field.

5. Click "Save and Finish.

As shown in the figure below, the "tax-exclusive price list" refers to the product price excluding tax. The price is usually the manufacturer's suggested retail price (MSRP), recommended retail price (RRP) or suggested retail price (SRP). This is not the issue price or cost price. This is the market price.

If you are a seller who has not set it up, you must set it up in advance if you plan to use Prime exclusive in the future.