The explosive growth trend of the US home and personal care market in 2022! Five potential products released

As an e-commerce seller, it is very important to understand the latest and hottest market trends in order to develop your business faster. Recently, the research organization Payability released a new report, revealing the hot trends in the home and personal care category in the United States in 2022, and released several potential products that will heat up this year.

Men's Personal Care Products

Demand for men’s personal care products, including men’s soaps and makeup, men’s skincare, men’s nutritional supplements, and a variety of other traditional self-care items, has been growing steadily since late 2017. Google Trends data currently shows that California, Texas, and Pennsylvania have the highest number of searches for “men’s self-care.”

Nutritional Supplements

American consumers are paying more and more attention to the health of their digestive system, and the demand for digestive enzymes, probiotic preparations and apple cider vinegar is rising.

According to Google Trends, green superfood powders have started to become popular again after reaching a sales peak in 2014. Demand for various protein products, such as protein powders, protein bars, etc., has also been growing steadily.

Specific clothing and accessories

The online market for clothing and accessories is highly competitive, but some specific types of clothing and accessories present significant market opportunities.

Google Trends shows that sportswear, such as fitness wear, yoga wear, running shoes, etc., reached a peak in demand during the 2020 epidemic and are continuing to grow. In addition, the demand for various styles of shoes made of crocodile-like rubber materials is also rising.

In accessories, belt buckles receive consistent search traffic, with approximately 90,500 searches per month. Long-tail keywords such as “custom,” “western,” and “unique” also receive a large number of searches.

According to Google Trends, demand for crossbody bags has surged among both men and women in recent years. Crossbody bags come in a variety of styles and materials, from sustainable hemp to ultra-durable leather. For brands dabbling in crossbody bags, it’s best to target a niche, such as accessible luxury or sustainability.

Home Decor

In 2020, the real estate market experienced an unexpected boom amid global lockdowns and soaring unemployment. As a result, the demand for home decoration saw a big peak in 2020.

Since then, demand for the category has slowed, but sales have stabilized at higher levels than before the pandemic. It is critical for brands to incorporate Pinterest into their digital marketing strategies in the home decor space.

Pet Care Products

During the epidemic, the number of pet owners has increased dramatically, and the sales of pet care products have increased significantly. Currently popular pet products include pet medicines, vitamins and supplements, special foods, pet cameras and environmentally friendly pet toys.

Additionally, Google Trends shows that consumer interest in sustainable packaging has been growing steadily since late 2016. Modern consumers are looking to the future and expect brands to do the same. Some of the types of eco-friendly packaging that are currently popular include 100% recycled packaging, mono-material packaging, biodegradable packaging, and plant-based packaging.

Editor ✎ Xiao Zhu/

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