What should I do if there are no orders on the Amazon homepage for my keywords?

After trying my best, I finally got a keyword ad for my product on the homepage, but why are the orders still so few or even nonexistent?

To address this issue, we must first determine whether the ad space is really on the homepage. If we use the same computer, the same IP, and a browser to frequently search for a keyword and click on the same link, the computer system will have a record cache, which may cause our link to appear on the homepage. But this is just an illusion. We can change the browser, computer or network to check, or directly use third-party software such as Oulu to check to see if this keyword is on the homepage? After multiple verifications, if the keyword ad space is indeed on the homepage, let's analyze it from the following three points.

First, the link quality is not up to par. Many novice sellers will seize a certain high-traffic keyword to run ads and push the link to the homepage during the new product period, resulting in high exposure and low conversion of the link. The reason for this is also very simple. We are not a big brand, there is no brand effect, and there are no comments in the early stage, or there are few comments, so we cannot compete with other big links on the homepage. Therefore, it is recommended that when you encounter this situation, you should immediately reduce the advertising cost and adjust it to a position suitable for us to place orders.

Second, the keywords are not accurate. If the seller promotes an inaccurate keyword, the order volume of the product will definitely be very low. For example, the seller's product is a cup, and the keyword for advertising promotion is a spoon. Although there is a connection, it does not match the needs of consumers, so the order volume will definitely not increase, and the exposure and big data will also be extremely poor. In addition, the keywords on the homepage are likely to be general words with large traffic. The traffic is very large, but there are many products covered, resulting in a low product conversion rate. For example, during the peak Christmas season, our product is a night light, and Christmas gift is used as the keyword. As a result, when searching on the front desk, it was found that various products appeared on the homepage, such as Christmas trees, candles, dolls, etc., and our products may not be what consumers need. Such large and general keywords basically do not have a very high conversion rate.

Third, the problem of product selection. Our products may be highly homogenized and have no outstanding selling points, resulting in low click-through rate and conversion rate. At this time, we can first optimize the main product picture, highlight the difference from surrounding products, ensure the click-through rate, and then reduce the budget and bidding, reduce ineffective spending, analyze the comments of competitors, QA and other aspects to optimize and upgrade product selling points. In addition, if our product is a niche category, it can rush into the top 100 with five single rankings, which proves that there is little customer demand for this product and the market competition is very small. Even if it is on the homepage, the number of orders will not be large. Finally, I suggest that you do not blindly rush to rank, find an ad position that suits you and take root, the effect will be the best.

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