Is it too late to get on board with cross-border e-commerce? Take this practical guide to avoid pitfalls

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Cross-border e-commerce reaped all the benefits in the first two years. In 2022, offline consumption abroad recovered, coupled with high inflation and economic depression, making it difficult for sellers and platforms.

The question is, is it too late to start cross-border e-commerce now? Can individuals start their own businesses and still engage in cross-border e-commerce?

Let me first give the answer. There are still opportunities in segmented categories, but the requirements for product selection and refined operational capabilities have increased, and the mindless distribution model basically won’t work.

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