What is Scrunch? Scrunch Review

Founded in December 2015, Scrunch puts the magic of influencer marketing in reach of ideal consumers using data-driven audience insights and a powerful technology platform.

About Scrunch

Scrunch can filter influencers by age, gender, number of fans, country, etc., which is very convenient. It has established an index of 400 million consumers and trillions of data points, and the classification of the influencer field is very detailed. There are 20 million influencers on the Scrunch platform, covering bloggers, YouTube, Facebook, Twitter, Instagram and other fields.

Scrunch Subscription Pricing

You can choose your own price package directly on the platform. Both parties do not need to sign a cooperation agreement. There is no minimum subscription period and you can cancel your subscription anytime and anywhere.

There are currently four packages to choose from:

1. Starter: Free;

2. BASIC: $199/month;

3. Power: $299/month;

4. Managed Service: From $10.000.

Three functional areas

1. Campaigns: project management;

2. Directory: search for influencers;

3. Bookmarks: A list of your favorite celebrities.

How to use

Step 1: Set Capaigns.

Scrunch's campaign consists of four major components:

Overview; Products; Tasks; Dos and don't's.

Step 2: Search and screen target influencers.

Step 3: Check the specific data of the target influencer.

Step 4: Import the campaign and “hook up” with influencers.

advantage

1. The database is powerful, currently there are 20 Million+ celebrity data and 10 BILlion+ post data.

2. The UI is simple, the operation is convenient, and the display of celebrity data is intuitive and detailed.

3. The starting price is low and can be tried.

4. Campaign is convenient and fast.

shortcoming

1. The quality of celebrities varies greatly.

2. The response rate of “hooking up” is low.

3. The price quoted by celebrities is too high.