Mercado Libre was founded in Uruguay in 1999. It received $7.6 million in financing from investors including JP Morgan when it was first established. It was listed on NASDAQ in 2007. It is the largest e-commerce ecosystem in Latin America, providing a wide range of services to sellers and buyers throughout the region, including marketplaces, payments, advertising and e-building solutions. Official website : http://www.mercadolibre.com/ 1. About Mercado Libre Currently, its e-commerce business covers 18 Latin American countries including Brazil, Argentina, Mexico, Chile, and Colombia. Its product categories include electronics, mobile phones and accessories, fashion apparel, home life, beauty and health, and toys. In 2015, its GMV exceeded US$9 billion. MercadoLibre is the seventh most visited retail website in the world, with more than 80 million views on its Mexican site, which is known as the South American version of eBay. Mercado Libre has expanded its mobile point-of-sale (POS) transaction business. Its MercadoPago online payment tool allows users to store cash in their accounts.
2. Platform advantages: 1. One account, do business in multiple countries 2. The platform has a large amount of traffic, ranking first in the traffic ranking of e-commerce platforms in many Latin American countries 3. There are few Chinese sellers, and the number of active Chinese sellers on the platform is less than 2,000. 4. Own overseas warehouses (Mexico FBM), more powerful for business expansion
3. Platform site: 4. Covering 18 countries in Latin America: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, El Salvador, Uruguay, Venezuela
4. Hot-selling categories: Auto parts, mobile phones and accessories, computers and accessories, home and gardening, consumer electronics, audio and video equipment; clothing and footwear, outdoor sports, beauty and personal care
5. Website Honors In June 2017, Mercado Libre was selected as one of the "50 Smartest Companies in the World" by MIT Technology Review. |
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