What is Lengow? Lengow Review

Lengow is a French e-commerce solutions company that helps online retailers monitor and calculate their return on investment by providing them with online sales channels. Lengow aims to help online retailers improve their business capabilities, automate business processes and improve the international development of their products.

About Lengow

Lengow's main business is to integrate multiple online sales channels through an online web operating platform, enabling cross-border e-commerce sellers to centrally manage product catalogs and listing optimization on the entire platform, increase exposure and conversion, update marketing activity content, and analyze and generate data.

Functions/Features

1. One platform, multiple functions:

(1) The Lengow platform integrates more than 1,800 online channels, publishes product catalogs on third-party sales platforms, price comparison websites, advertising alliances, search and social media marketing platforms, and retargeting advertising platforms, and optimizes matching based on the characteristics of each channel;

(2) Lengow solves the technical difficulties of connecting with various online channels in the early stages, saving time and costs while increasing brand awareness and marketing conversion rates, helping sellers sell their products globally.

2. Lengow e-commerce ecosystem:

(1) The Lengow system establishes a central database for customers, manages and optimizes product catalogs in a unified interface, and accurately matches the requirements of various channels for fields and categories;

(2) The Lengow system is deeply connected to global platforms and European local platforms to expand sellers' sales channels to the greatest extent.

3. Publish the best product catalog to achieve the best online presentation of products:

(1) No professional technical personnel are required to manage and match sellers’ product information;

(2) It can automatically edit and set operation instructions to improve the seller's product catalog and increase click-through rate;

(3) Analyze and forecast relevant market activities in advance, and carry out structural design of online products.

4. Intelligent management of all product listings on online sales platforms:

(1) Through the intelligent operation platform, online products and orders can be centrally managed, catalogs can be updated with one click, operations can be performed at fixed times and locations, and online activities can be operated flexibly;

(2) Update inventory information of all channels in real time, set up automated commands, and issue alarms or remove products from shelves for (soon to be) sold-out products.

5. Real-time monitoring and evaluation of relevant data to maximize benefits:

(1) Capture and analyze product data based on product type, country, and channel;

(2) Optimize and adjust the market launch of products based on sales performance;

(3) Integrate various marketing channel resources, track performance, and improve return on investment.

Entry conditions

1. Enterprises need to provide business licenses for settlement;

2. French customer service handles daily inquiries from buyers;

3. English or French operators are responsible for communicating with the platform;

4. Reasonable logistics period;

5. Experience in cross-border e-commerce, sales experience on European and French platforms is preferred, with store links attached.

Lengow has connected channels

E-commerce platforms: Amazon, Ebay, Wish, Rakuten Group, Cdiscount, Fnac, Darty, GoSport, Conforama, Galeries Lafayette, PriceMinister, HitMeister, and many local e-commerce platforms in European countries.

Price comparison websites: Google Shopping, Ebay Commerce Network, LeGuide.com, CIAO, PriceRunner, Kelkoo, etc.

Display/Retargeting ads: Facebook, Criteo, Nextperf, AdRoll, Struq, etc.

SEM search engine optimization: Google AdWords, Bing, etc.

Advertising alliance platforms: Zanox, Tradedoubler, Affilinet, NetAffiilation Advertising Network, etc.

A total of more than 1,800 connected channels.

Lengow loyal customer

Lengow has more than 3,000 loyal users worldwide, including many well-known companies at home and abroad, such as: L'OREAL, Sephora, AUCHAN, DECATHLON, Nespresso, The North Face, Galeries Lafayette, Sandro, MAJE, Cdiscount, Fnac, Darty, etc.

Development History

-Lengow was co-founded by Mickaël Froger and Jérémie Peiro in Nantes, France in 2009. The Lengow operating platform can help online sellers optimize product catalogs (Listings) on sales platforms, comparison shopping engine websites, advertising alliance platforms, retargeting marketing websites and other channels, increase product exposure, and ultimately increase sales.

-In 2011, Lengow received a first round of financing of RMB 9.6 million (approximately EUR 1.2 million).

-In 2012, Lengow opened an international office in Paris, France.

-In 2013, Lengow held the first Lengow Ecommerce Day in France.

-In 2014, Lengow received RMB 80 million (about 10 million Euros) in Series B financing. At the same time, Lengow fully launched its global development strategy.

-In 2015, Lengow opened an international office in Munich, Germany.

-In 2016, Lengow fully launched its business development in the Asia-Pacific region, mainly in China.