What is Kogan? Kogan Review

Kogan was founded in 2006 by Ruslan Kogan and is one of the most famous online retailers in Australia. Kogan was originally famous for selling televisions, but now it sells a wide range of products.

About Kogan

Kogan.com is a portfolio of retail and services businesses, including Kogan RETAil (Kogan.com and DickSmith.com.au retail sites), Kogan Marketplace, Kogan MoBILe, Kogan Internet, Kogan Insurance, Kogan Travel and Kogan Money. The Kogan brand is known for price leadership with digital efficiency. The company is committed to making on-demand products and services more affordable and convenient. Kogan.com is headquartered in Melbourne, Australia.

composition

1. Kogan Retail and Kogan Marketplace offer a wide range of leading brands, including consumer electronics, home appliances, home furnishings, hardware, toys and more. Kogan.com also owns and operates a range of exclusive private labels.

2. Kogan Mobile provides value-based mobile products.

3. Kogan Internet offers value-based NBN™ internet plans.

4. Kogan Insurance offers simple and affordable car, home, travel, pet and life insurance.

5. Kogan Travel offers incredible travel deals to the most popular destinations.

6. Kogan Money offers competitive home loan rates to suit a variety of circumstances.

Advantages of cooperation

1. More than 100,000 products from more than 1,000 brands and distributors are already on the market

Many leading brands and distributors generate incremental sales to their business by listing their products on the Kogan.com Marketplace. We work with brands and distributors that have e-commerce fulfilment capabilities and are set up on the Kogan.com platform.

2. Marketing support

With millions of visitors coming to Kogan.com every month, we can generate significant exposure for your products. Brands and distributors who offer the best prices on Kogan.com can receive significant marketing support from our various marketing channels.

3. Australia’s leading shopping destination

Our exceptional customer service has made us the most trusted name in Australian online retail. We have won the ORIAS People's Choice Award two years in a row - the Australian public voted us as their favourite online shopping destination.

4. Sell to interested customers

Connect with relevant customers to increase sales, our award-winning platform ensures your products are seen by interested customers. Our proprietary data-driven marketing engine now generates 6% more website sales, and your products are automatically recommended to the people who are statistically most likely to buy them.

5. Lasting Relationships

Our partners are valued for their quality and reliability, and we build long-term partnerships with each of them. Our goal is to achieve mutually beneficial win-win-win partnerships in all areas of our business. Everything needs to be a win for our customers, a win for our partners, and a win for our business.

develop

At the end of 2014, Kogan quietly launched 15 new retail products, and in early 2015, it boldly launched Kogan Pantry, officially entering the online grocery market. Today, Australian consumers can order food such as Nutella and Pringles from Kogan, as well as cosmetics such as razors and toothpaste, as well as candy and cleaning products. Kogan believes that there are only so many TVs that can be sold to consumers. In order to develop further, it must operate other product categories, and there will be more and more.