What is Interests (eBay)? Interests (eBay) Review

Interests is a new feature launched by eBay to enhance personalization services. It can match products with individual consumers’ shopping preferences. It was officially launched in May 2018.

Operation Mode

Interests matches corresponding shopping topics based on the user's answers to some questions and analysis of browsing patterns. With this data, eBay can personalize the user interface and recommend corresponding topics and products to users. According to eBay, the combination of Interests product recommendations is almost "infinite." With the help of big data and algorithms, Interests can provide users with hundreds of shopping topics, ranging from streetwear to sportswear. eBay executive Bradford Shellhammer said: "eBay's shopping experience is designed to provide personalized services to every consumer; eBay is providing a personalized store around the consumer's concerns."

Target customers

The eBay Interests feature is only available for iOS and Android users in the United States, but it will also be available on PC and web in the future. In addition, eBay also plans to expand this feature to other countries.