What is Bumble? Bumble Review

Basic Introduction

Bumble started to provide a dating platform for women in 2014. Its main business competitors include Tinder and Facebook (FB.US) dating services. Bumble aims to encourage women to take the initiative to make friends, break the traditional way of making friends, and encourage women to take the initiative to establish relationships.

Creation History

Bumble was originally created with the goal of transforming online dating into a safe, self-directed networking experience. Since its launch in 2014, the app has expanded beyond the U.S. and lifestyle categories to help users meet new people through Bumble BFF and make business connections through Bumble Bizz. As the app expands globally and into new countries, Bumble hopes to increase its exposure on the App Store and re-engage previous customers.

use

Setting up an account on this dating app is not as easy as you might think, because you have to link your account to your Facebook account before you can apply. Another point is that it will automatically obtain your public photos from your Facebook account, making it more difficult to set up fake users.

In addition, the biggest annoyance of using dating apps is that you will often be harassed. The most special thing about this app is that women can start a conversation by sending the first text message. In addition to avoiding the trouble of being harassed, this can also train girls to be independent and proactive.

In addition, Bumble will evaluate each user based on their past records, and users with good performance can be verified as good users by Bumble. This allows users to understand each person's evaluation before getting to know others and then make a decision.

Business Model

Development History

The company was founded in 2014 by CEO and founder Whitney Wolfe.

In 2016, Wolfe and her team launched Bumble BFF: the same concept and interface, but for connecting people looking for friends.

In 2017, Bumble Bizz was launched: the same concept and interface, but matching professionals.

In June 2017, Match planned to acquire Bumble for $450 million. Bumble was dissatisfied with the acquisition price and rejected the acquisition.

In mid-March 2018, Match filed a patent infringement lawsuit against Bumble.

In September 2020, dating software company Bumble is preparing for an IPO early next year, and the company may seek a valuation of $6-8 billion.

On November 9, 2019, Blackstone Group (BX.US) announced that it had become the controlling shareholder of MagicLab, the parent company of Bumble and Badoo.

As of 2020, Bumble has more than 100 million users and makes money through advertising and paid subscriptions.

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