What is Love, Bonito? Love, Bonito Review

Founding Background

Love Bonito can be said to have started from the Internet. As early as 2010, it was just a store that existed on a blog. In recent years, the store's business has shown a rapid development momentum. It has not only begun to design its own clothing, but also opened a number of physical retail stores.

Platform Introduction

Love, Bonito is a women's fashion retailer that evolved from a local blog e-commerce store in Singapore. It was co-founded by Viola Tan, Rachel Lim and Velda Tan. The brand's notable achievement is its transformation from an online store to an offline retail experience. Since its establishment, Love, Bonito has opened offline stores in Singapore, Malaysia, Cambodia and Indonesia, and its e-commerce services also cover all parts of the world. Love, Bonito has many fans on Instagram, which is its main publicity and public relations platform. It increases brand exposure by showcasing its clothing series on social media platforms.

Love, Bonito has built a loyal and engaged community: the average user consumes four or more times a year, the average product sell-out rate in a month is over 70%, and marketing costs account for less than 10% of the company's sales. In 2017 alone, the company delivered more than 500,000 orders.

Development

In September 2016, it received Series A funding led by Openspace Ventures.

In 2016, LoveBonito Holdings had a profit of $5.5 million and a loss of around $500,000.

In November 2017, the first Love, Bonito flagship store opened in Singapore, aiming to provide a unique and personalized retail experience.

In February 2018, the brand received €13 million in a round of financing led by Kakaku.com. The financing will be used to improve Love, Bonito's new retail experience based on the community, integrate online and offline channels, and change the way Internet brands interact with customers.

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