What is Go Sport? Go Sport Review

Go Sport is a well-known French chain of sporting goods stores. It is part of Group Go Sport and is a sports brand store on par with Decathlon. It mainly sells sportswear, shoes and hats, and sports equipment. Go Sport launched its online shopping website in 2014, aiming to provide consumers with a more convenient shopping experience and develop an O2O marketing strategy.

About Go Sport

Go Sport was born in the heart of the Alps in 1978. Developed by Daniel Cathiard, a former member of the French Alpine ski team, Go Sport is a pioneer in the sportswear industry. From the beginning, Go Sport has been committed to developing the most beautiful sports brands and is distinguished by its attachment to the world of mountains and its presence in the hearts of large cities.

As of 2017, Go Sport has more than 26,000 products, with an average of more than 1 million unique visitors per month. It has more than 3,000 delivery stations in France, and currently 167 sports brands and retailers have entered this platform.

Go Sport is present in 15 countries: Azerbaijan, Belgium, Ivory Coast, United Arab Emirates, Egypt, France, Iran, Jordan, Malta, Morocco, Poland, Qatar, Romania, Saudi Arabia, Tunisia.

User Groups

Go Sport has a group of high-quality users. The age group of consumers with the highest frequency of consumption in Go Sport is 33 to 55 years old, of which France accounts for 60% and other countries and regions account for 40%.

Business Model

Platform usage fee: 30 Euros/month;

· Commissions vary depending on product category.

Entry conditions

1. Enterprise qualifications;

2. EU bank account;

3. French customer service;

4. Complete logistics system;

5. Sellers must comply with the Go Sport platform's requirements for product quality and strictly prohibit counterfeiting and shoddy products.

Important platform rules

1. Update inventory in real time;

2. Confirm the order within 48 hours;

3. Comply with Go Sport’s publicity policy;

4. Customer service must respond to customers within 5 days.

Key points for successful integration into Go Sport

1. Before importing product information, you need to screen the products first;

2. Complete product catalog field matching;

3. Go Sport accepts multi-attribute product variations in size or color;

4. The product details need to be connected to Lengow through the API port so that the product catalog data can be sent to Go Sport.

develop

In 2014, Go Sport launched its online shopping website and cooperated with Cdiscount, the largest comprehensive e-commerce platform in France, to actively develop its online business.