What is The Iconic? The Iconic Review

What is The Iconic? The Iconic Review
Iconic is a fashion e-commerce website targeting young consumers. It launches nearly 200 new products every day, has a huge number of 500,000 Facebook fans, and more than 80,000 followers on social media Instagram. Website : https://www.theiconic.com.au/ Founded in 2011 Headquartered in Sydney Founders: Adam Jacobs, Andreas Otto, Cameron Votan, Finn Age Haensel


Basic Introduction

Customers can choose from over 500 brands and 45,000 products. THE ICONIC sets the standard for Australian online retail, offering free overnight delivery, 100- day free returns and a three-hour delivery service to Sydney for customers in Australia and New Zealand.

honor

THE ICONIC was nominated in three categories at the 2013 Internet Retail Awards: Best Pure-Service Online Retailer, Best Social Commerce Initiative and Best Website Optimization and Design.

THE ICONIC won the "Best Mobile Commerce Website / App" award at the 2013 Internet Retail Awards .

Development History

In 2013 , Iconic's revenue reached $ 31 million.

In October 2013 , former Groupon Australia leader Patrick Schmidt joined as CEO.

In November 2014 , Iconic became the first Australian fashion retailer to partner with Couture to deliver parcels on Saturdays .

In 2014 , The Iconic achieved a Net Promoter Score of 90 % for the first time, a reputation indicator of good customer engagement and loyalty.

In 2016 , Iconic relocated from its original Surry Hills location to an office building in Sydney's CBD.

 

Financing

In July 2013 , it was announced that it had received an investment of 28 million Australian dollars (approximately 160 million RMB) from Verlinvest , a new investment company, to continue to support the steady development of the website.

In May 2019 , it received US$ 18 million in angel round financing .

References

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