What did Amazon say at the summit? Four key points to tell you

Yesterday (December 11 ), the 2019 Amazon Global Selling Cross-border Summit was officially held in Shanghai. Many big names including Amazon’s global vice president, head of Amazon Global Selling Asia Pacific, and founder of Anker Innovations attended the summit. Let’s take a look at some photos from the scene.

(Amazon Global Vice President Eric Broussard )

  (Dai Xufei, Vice President of Amazon China and Head of Amazon Global Selling Asia Pacific)

Now that we have finished looking at the photos, let’s get down to business. What big moves did Amazon make in 2020 revealed at this summit?

The following are the four major strategic priorities for Amazon Global Selling in China in 2020:

Global registration丨Global product selection丨Global promotion丨Global delivery丨

Global customer service and global payment collection

Now, doing business on Amazon is no longer just operating a single site like before. To gain a foothold on Amazon, you need to operate multiple sites at the same time, which is also a basic requirement for sellers to go international. In 2020, Amazon will continue to invest and launch more innovative products and operation tools, from registration, product selection, to operation and promotion, to logistics and customer service, covering different stages of seller operations, and truly helping sellers achieve one-stop management of global business. Among them, taking product selection as an example, global product selection and promotion tools, global data analysis, etc. will help sellers to operate globally more easily and efficiently.

Amazon Business丨Amazon Accelerator丨

Amazon Authorized Brands Program

Export enterprises cover a wide range of industries. In order to meet the different development paths of different types of enterprises, Amazon provides diversified business models for different types of sellers. For example, Amazon Business, which is aimed at corporate and institutional buyers , has opened up a new model of cross-border e-commerce for many traditional companies that have been deeply involved in the business and procurement fields for many years. Currently, Amazon Business's eight major sites in North America, Europe and Asia are open to Chinese sellers, which can help Chinese sellers reach millions of corporate and institutional buyers around the world.

In addition, Amazon Accelerator and Amazon Licensed Brands are now open to Chinese sellers. These two programs organically combine Amazon resources with sellers' advantages to provide Chinese sellers with support in terms of online launch, marketing and testing of new products. With these programs, companies can also focus on product R&D, design and other areas, providing consumers with a richer selection of products and higher quality products.

Simplify cross-border logistics丨Reduce FBA inventory costs丨

Improve transparency of self-delivery

Amazon has a complete and leading cross-border logistics system, with 175 operation centers around the world that can help sellers sell their products to 185 countries and regions. Taking Amazon's European logistics integration service pan-eu as an example, sellers only need to send their products to an Amazon operation center in one of the five European countries (the UK, France, Germany, Italy and Spain), and then Amazon can automatically and intelligently distribute its inventory to operation centers across Europe according to expected demand. At present, it has won the participation and recognition of many sellers.

In 2020, Amazon will continue to expand its global logistics network and services, and launch more first-mile and FBA integrated logistics solutions to provide sellers with solutions for global delivery of goods.

At the same time, Amazon will also strengthen and expand the MFN self-delivery logistics solution to help sellers manage self-delivery logistics more conveniently and transparently, improve the delivery experience, help sellers better improve their business, and optimize global supply chain management.

Brand registration丨Brand promotion丨Brand analysis丨Brand protection

More and more companies are aware of the role of brands and are beginning to pay attention to brand building. The process of brand internationalization is also gradually accelerating. To help sellers achieve this goal, Amazon will launch a series of innovative tools, from brand registration to on-site and off-site brand promotion, brand analysis, optimization, and brand protection, to help sellers build international brands in an all-round way. Taking the newly released display promotion as an example, sellers can attract consumers interested in products by placing advertisements outside of Amazon to help sales. Brands can easily launch display ads online in just a few simple steps on the seller platform to achieve off-site promotion of the brand, helping to increase brand marketing power and sales conversion.

In addition, Amazon has officially announced the opening of the Singapore site to Chinese sellers.

Amazon’s “global layout” move will definitely bring many opportunities for Chinese cross-border sellers to make money, but whether it can be completed will take time to verify!