Simply Measured provides tools to analyze brand and product related information traffic in social media, and can identify "opinion leaders" from Facebook, Twitter, Tumblr and Instagram through algorithms to help companies and brands optimize promotion results. Nature A marketing research website Founded in 2010 Founder Adam Schoenfeld Headquarters Seattle Website https://simplymeasured.com/introduceSimply Measured's partners include well-known companies such as PepsiCo, Adidas, American Express, Microsoft and Samsung, and it won the Startup of the Year Award last year by the American technology website GeekWire. Simply Measured Key Features1. Monitor brands, analyze brand communications, and identify potential users based on reach, engagement, and audience. 2. Competitor analysis: analyzing competitor activities, fan engagement, and audience growth. 3. Fans and content, intelligently find accurate fans and help you create better content. 4. Content tracking, monitor social traffic generated by audience posts and private social channels, determine which URLs people share from your website through social and private messages, view the total views of each social post and shared URL, real-time website bounce rate, etc. 5. Monitor videos and monitor the performance of your videos, including basic user retention rate and even conversion rate Simply Measured can also analyze user activity, how many comments and likes there are each day, user engagement, and the comparison of posts and comments within a day or week. Suitable forBusinesses looking to use data to drive their campaigns and funnels FinancingIn March 2014, social media analysis company Simply Measured received $20 million in Series C investment from Bessemer Venture Partners, Trinity Ventures, and MHS Capital. developIn August 2012, Simply Measured launched its Instagram analytics tool and released a survey of 100 top brands using Instagram for promotion. |
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