Product Introduction

Papaya Mobile's SaaS product, Papaya Orange, is a comprehensive SaaS marketing management tool, which provides applications as services to customers through web pages. It includes 5 major management modules (marketing management, payment management, delivery management, data management, customer management), and 21 operation tools (independent station management, customer service management, operation analysis, payment management, data analysis, advertising marketing, etc.).

Key Features

1. Delivery Management Module

The delivery management module of Papaya Orange aggregates 4 operational functions, and the product technology helps cross-border e-commerce companies to conveniently build websites, acquire customers, avoid risks, and assist in decision-making.

• Smart advertising hosting: full-time delivery, time-divided delivery, and hot-spot delivery;

• Intelligent risk management: It has a knowledge base of the entire industry and illegal words to avoid ads being taken offline;

• Intelligent advertising optimization: real-time monitoring of advertising effects and optimization of inefficient ads;

• Intelligent user analysis: Multi-dimensional user analysis dashboard, finding him is that easy.

2. Data Management Module

The data management module of Papaya Orange can build an enterprise-level ecological database. The five functions of advertising effect data, team performance data, logistics information data, purchase order data, and payment service data help cross-border e-commerce business owners understand daily business operations and risk warnings and make correct decisions.

3. Customer Management Module

The customer management module of Papaya Orange provides full-link and full-cycle customer management, including early business opportunity acquisition, mid-term customer retention, and late product after-sales service to help e-commerce customer service handle pre-sales and after-sales issues in a timely manner. It effectively helps sales and avoids negative reviews.

• Social media fan retention: Maintain high-quality fans of your homepage, amplify your excellent reputation, provide real-time Facebook homepage health status monitoring, promptly identify homepage risks, maintain high homepage ratings, and at the same time add and set keyword packages, reply to positive reviews, filter comments, and maintain high-quality fans.

• Intelligent filtering of malicious comments: Real-time filtering of harmful comments, clean homepage and steady sales growth. Sensitive comments, harmful pictures, and toxic animated pictures can be hidden with one click. It is easier to purify comments than to turn a page, effectively curbing the recklessness of keyboard warriors.

• Centralized handling of negative disputes: Real-time monitoring of homepage status, early warning reminders for sudden large-scale disputes, and unified settings for responses to efficiently resolve them.

• Email EDM remarketing: hot holidays, new product launches, promotional activities, etc., tell him/her about them through EDM in a big way, with unlimited sending.

4. Payment Management Module

The payment management module of Papaya Orange integrates four major functions: payment account management, product return and exchange management, account splitting mode setting, and transaction market analysis, to ensure the stability of cross-border e-commerce payment accounts, improve capital utilization, and reduce unnecessary losses.

5. Marketing Management Module

Papaya Orange’s payment management module provides a diversified creative content supply chain.

• Creative material management: Unified online management of digital assets, centralized storage of creative materials from various channels, and setting of material tags to facilitate precision marketing.

• Advertisement material production: Make trivial things simple, and you can easily get started even if you don’t know how to design. Modify material size with one click, intelligently generate ad material templates, batch change pictures and texts, and improve the efficiency of basic design work.

• Marketing effect tracking: Make marketing efficiency clear at a glance, facilitate content optimization, and improve conversion effects. Exposure, clicks, browsing, payment, sharing, repurchase, through the marketing funnel model, real-time tracking and analysis of data, formulate promotion strategies.

• Precision crowd marketing: Match high-quality content with appropriate channels to effectively improve conversion rates. Visual data dashboard, unified integration of social channel content distribution, and analysis of user portraits to locate the most matching content for remarketing.

Developer Introduction

Beijing Papaya Mobile Technology Co., Ltd. (Papaya Mobile for short) was founded in 2008 by returnees with backgrounds in Tsinghua University, Stanford University, and Google. It was co-founded by Shen Si (CEO) and Qian Wenjie (CTO). It is a technology company focusing on SaaS and overseas marketing, and is committed to helping high-quality Chinese companies share the global market. Papaya Mobile has been in the global mobile technology industry for 13 years. As a big data marketing technology company, it is committed to providing mobile marketing solutions for Chinese companies going abroad.

References

• 1. Seize the traffic opportunity, Papaya Mobile SaaS platform helps you ride the wind and waves: Sina Finance
• 2. Papaya Mobile SaaS Platform - Papaya Orange: Papaya Mobile Official Website