What is Socialbakers? Socialbakers Review

Function Introduction

1. Socialbakers uses a big data analysis model. Customers can use its analysis tools to view social data online in real time and make comparisons. Socialbakers' social data mainly comes from social networks such as Facebook, Twitter, YouTube, LinkedIn, Google+, etc. In addition, other social networks can be added according to customer needs.

2. Socialbakers also regularly publishes social data reports on major events, such as this summer's London Olympics social data report and the US presidential election social data report, and publishes interesting social data such as the top 10 most popular Facebook photos every week.

3. Another point of interest for Socialbakers is that it is currently operating in a completely independent state and does not participate in the operation of social networks. Unlike Salesforce, Oracle and other companies, Socialbakers has not been involved in social networks and will not interfere with social data, but it is not ruled out that it will follow the path of the latter two companies in the future.

Financing

In November 2012, Socialbakers completed its Series B financing negotiations and received a total of US$6 million in venture capital from Index Ventures and other venture capital institutions.

In February 2014, Socialbakers completed a $26 million Series C financing round led by Index Ventures.

Development History

Socialbakers was founded as Facebakers on October 13, 2008 by Jan Rezab, Jiri Voves, Lukas Maixner, Martin Homolka.

In July 2010, Socialbakers launched the FanPage Analyzer, which provides users with information about problems their Facebook pages are experiencing and about their competitors.

In late 2010, Facebakers changed its name to Socialbakers to avoid confusion between the two.

In January 2011, the company launched Market Insights, which allowed users to monitor market sectors on Facebook, compare pages in a chosen market sector, and analyze the performance of their pages and competitor pages. Later that month, Socialbakers began monitoring LinkedIn statistics by country.

In May 2011, Socialbakers launched CMS, a Facebook page management system.

In January 2012, Socialbakers launched Analytics for Twitter.

In May 2012, Socialbakers launched the NPS brand rating, which allows users to rate brands from 0 to 10 based on how likely you are to recommend the brand to a friend.

In June 2012, Socialbakers launched a social customer service standard called "SocialBends."

In May 2015, Engage organized their first social media conference in Engage Prague

In September 2015, Weibo announced a partnership with social media data analysis company Socialbakers to jointly launch Weibo's official big data product to provide assistance to corporate customers in data analysis and marketing.

In June 2017, Socialbakers announced that it had hired former Outbrain executive Yuval Ben-Itzhak to lead the company.

In 2018, Socialbakers achieved profitability for the first time since its founding