What is TWIN-SET? TWIN-SET Review

history

In 1990, Tiziano Sgarbi and his wife Simona Barbieri co-founded Twinset.

Brand meaning

The brand style of TWINSET is "starting from the romantic taste of young urban women, showing the sensual appeal of women". The brand name of twinset literally means "two-piece suit". Its women's clothing is mainly knitted chiffon, with exquisite design and craftsmanship. From fabrics to designs, it implements the essence of traditional Italian brands: elegance and refinement. Most of the products are made of natural materials such as cotton, silk, and wool. In addition to clothing, TWINSET SpA also produces shoes, handbags, underwear, swimsuits, accessories, children's clothing and other products.

Development History

In 1990, Tiziano Sgarbi and his wife Simona Barbieri co-founded Twinset.

In 2012, Carlyle Group acquired a 70% stake in Twinset and increased its stake to 90% in 2015.

In April 2017, Carlyle Group LP acquired the remaining 10% stake. Twinset SpA founder Simona Barbieri immediately resigned as creative director and company director and completely withdrew from the brand. The brand was therefore renamed Twin-Set Simona Barbieri to Twinset Milano. The new designer duo Lara Davies and Bill Shapiro abandoned the brand's traditional classic romantic Italian style and injected more obvious contemporary and fashion elements. The management also decided to add a men's category based on the women's wear, children's wear and underwear lines.

At the end of September 2017, Twinset Milano had 80 boutiques and outlet stores and 54 franchise stores in Italy, Europe, Russia, the Middle East and the United States.

To coincide with the grand opening of the first Twinset Milano London store this summer, the Italian womenswear brand has added chic British animal prints to its 60s retro collection for autumn and winter 2018.

On November 6, 2018, TWIN-SET opened its first boutique in China at K11 in Shanghai, marking the brand's official entry into the Chinese market.