What is Zaful? Zaful Review

introduce

As a fast fashion cross-border e-commerce, ZAFUL caters to the dressing preferences of young people with fashionable trends. Currently, there are as many as 15,000 styles on the shelves. While pursuing cost-effectiveness and product quality, ZAFUL insists on branding operations. In addition, with independent design capabilities and supply chain advantages, ZAFUL's new products only take an average of 1-2 weeks from design to shelf, achieving a short design cycle and fast updates, ensuring 50-100 daily updates, and providing users with rich and fashionable clothing options.

Registered User

In 2017, Zaful had 10.83 million registered users and 17.79 million monthly active users.

Business Model

Zaful adopts the designer + buyer model to provide customers with high-quality clothing products, and has a high reputation and brand awareness in overseas consumer markets.

In the 2018 "BrandZ" list of top 50 Chinese overseas brands, ZAFUL, as a new clothing brand, successfully made the list with the 34th ranking.

Development History

In 2017, Zaful broke records with sales growth of 310%.

In 2018, Zaful ranked 34th among the Top 50 Chinese Global Brand Builders by Brandz, the world's largest brand asset database.

The ZAFUL Philippines national station was officially launched in the second half of 2018.

In July 2018, ZAFUL exhibited at Billboard in Times Square, New York, celebrating its fourth anniversary.

In September 2018, ZAFUL, a world-renowned fast fashion brand under Global Easybuy, and Victor Wong, a new eyewear brand, jointly appeared on the London Fashion Week stage to showcase their swimwear series, comprehensively upgrading the original casual sportswear for women and injecting new design elements.

In November 2018, Zaful brought its popular ActiveWar series to universities in Los Angeles and launched its first offline event among local students.

Starting from July 2019, ZAFUL launched the celebrity co-branded product project, and the two phases of co-branded products were sold out.

As of the end of 2019, ZAFUL has 40 million registered users, with an average monthly website visit volume of over 170 million, and its products are sold to more than 200 countries and regions.

Eight collaborations will be launched in 2020, and three collaborations have already been launched, including Jessica Howell x ZAFUL.

References

• 1. ZAFUL under Global Easybuy: Localization strategy to deepen the billion-level market in Southeast Asia: Phoenix Finance [cited on 2020-02-09T16:00:00.000Z]