What is a UPC Exemption? UPC Exemption Review

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Apply for each site separately. The validity period of a new account application in the United States is generally 3 months, and the validity period of an application in Europe is 1 month (this is an example of the home category, the specific situation depends on the actual situation)

Recently, UPC exemptions can generally be approved within 48 hours. Sellers who have passed Brand 2.0 registration can apply as soon as possible.

Circumstances that meet the GTIN exemption conditions (this condition can be ignored for reference only)

1. The brand owner, manufacturer or publisher does not provide a GTIN for the product. For example, private label products or handmade products.

2. Non-branded products that do not have a GTIN. For example, wholesale products.

3. Parts that do not have a GTIN. For example, some car parts do not have a GTIN.

4. Bundles that do not have a GTIN. For example, custom-made bundles may not have a GTIN.

5. To correctly create a product bundle, refer to the Product Bundling Policy before requesting a GTIN exemption.

How to Apply

1. Search for "UPC Exemption" in the upper right corner of Amazon backend, find "How to list products without a Global Trade Item Code (UPC, EAN, JAN or ISBN) ", click on it, and download the letter that meets your needs (similar to a brand or manufacturer authorization certificate). Fill out the document, print it out and sign it.

2. There is a request for approval button at the bottom of the page. Click it to select the appropriate category, fill in the brand name, then take a photo or scan and upload the signed document, and wait for the application to be approved.

Note: The brand name should be written in correct capital letters and the category should be clearly selected (multiple categories can be selected)

The above steps can be completed for those who have already completed brand registration.

The exemption period is generally 1 month or 3 months.

For those who have no brand registration and no official website, applying for UPC exemption requires downloading the product list and filling it out according to the requirements. For specific operations, please consult customer service.  

How to list products after UPC exemption

If it is a separate product, the brand name is consistent with the registered one, select GCID in the product id column and upload the product directly.

If it is a product with variants, after selecting GCID for product id, you need to write this code yourself before you can upload the product.

Advantages

1. Save purchase costs. A single application can exempt up to 20,000 UPC codes. At 1 yuan per UPC code, you can save an average of 20,000 yuan in purchase costs.

2. Avoid the risk of buying pirated or inferior UPC codes. UPC codes purchased online are subject to risks such as machine piracy and counterfeiting, which directly affect store safety. Applying for a UPC exemption will no longer require purchases, which can not only help you save money, but also avoid a series of risks in purchasing.

3. VC accounts cannot follow the listings that are put on the shelves after the exemption.

4. Even if you only have a US trademark, you can still authorize it to your European and Japanese sites for use, and exempt the UPC on the authorized sites

References

• 1. How to list products without a Global Trade Item Code (UPC, EAN, JAN or ISBN): Amazon Backend [reference date 2019-01-03T16:00:00.000Z]
• 2. The latest steps and precautions for Amazon brand registration in 2019, practical information: Chuang Toutiao [reference date 2019-06-30T16:00:00.000Z]
• 3. Help you apply for UPC exemption for free! Help you sell big! : Sohu [reference date 2018-07-05T16:00:00.000Z]