There is hope for order volume! Amazon has updated 5 new features in succession!

Amazon’s updates have been non-stop recently, with updates to the front page, back page, various policies, etc., one after another, making it difficult for sellers to keep up!

But in order to help sellers prepare for Black Friday, Amazon has recently updated five favorable policies, so sellers must understand them thoroughly and share them with those in need.

Note: The ABA function is only available to brand sellers. If you do not have a registered brand yet, you can use third-party software instead.

This function is currently mainly used to collect product keywords, keyword analysis, and optimize listings. It can also be used to reverse check competitor ASINs . Just enter the ASIN to determine the top 3 keywords for product and competitor clicks/conversions . You can enter multiple ASINs at the same time for retrieval.

New function operation steps:

• Go to the Sales Dashboard in Seller Central

• Click Reports and select Business Reports.

• Select the "By ASIN" report type in the left navigation bar.

• Use the ASIN search toolbar at the top of the page to enter the ASIN you want to query and quickly view the analysis results.

This function really saves time and manpower, and can maximize the advertising effect and scale of delivery. However, if sellers are just starting to use the "cost control" function, especially in the first few days after the ad goes online, they need to pay close attention to the ad, monitor it accurately, and make flexible adjustments.

In the “Product Set” format, click “New Landing Page” and select at least three products to direct traffic to a new brand landing page instead of a brand flagship store.

Two types of themes: keywords related to landing pages and keywords related to brands

🔶Ad formats:

• Product collection formats can be placed in brand flagship stores or new landing pages (NEW)

• Brand flagship store focus and video formats are only supported on brand flagship stores.

The new page provides impactful visual displays and clear product combination information, helping consumers quickly understand the core highlights and advantages of the products and encouraging them to make purchasing decisions.