What are headline search ads? Headline search ads review

Applicable conditions

Professional sellers with brand registration

Can ship anywhere in the U.S.

The account must be bound to a valid credit card

The product must be in new condition) (Adult products, second-hand products and refurbished products are not accepted)

The product must be in the following categories

Placement

HSA brings traffic

Amazon brand page: Usually this page has a relatively high traffic-generating effect.

Product details page: It is basically a page of search results itself.

Advantages

1. Highly visible and prominent position on mobile and desktop

2. Customizable creative allows you to control your brand messaging

3. Keywords associate shoppers and serve ads to them

4. Pay-per-click advertising, only pay for advertising performance

Optimization suggestions

Set up multiple campaigns to run simultaneously

Changing one variable at a time

Run the test for at least 2 weeks

Identify winning criteria based on business goals and test setup

How to set it up

Step 1: Go to Seller Center - Advertisement - Headline Search Ads - Create Campaign

Step 2: Add at least 3 products to your ad

Step 3: Select the main product to be displayed in the headline search ad and set the advertising slogan (note that only the first letter should be capitalized, and the rest should be lowercase)

Step 4: Set the default bid, match type, and keywords for the ad. It should be noted that in Amazon’s headline search ad settings, you can directly evaluate traffic for the keywords you choose.

Step 5: Set the ad name, daily budget, ad time, preview your product landing page, and click "Finish" to submit the ad.

Wait for ad review and approval.