TRIBE claims to be a self-service platform between brands and micro-influencers. Brands can work with micro-influencers (with more than 3,000 followers) on Instagram, Facebook or Twitter provided by TRIBE to create engaging branded content. Website: https://www.tribegroup.co Date of establishment: June 2015 Company nature: Social media marketing company Headquarters: Australia and the United KingdomHow it worksYou just need to make a brief introduction of your own product or promotion, and then invite influencers to submit a related creative post; then you can pick the parts you like from the submitted posts, and the corresponding influencers will post these posts on social media, and you need to pay these influencers a small fee. costIt is completely free to set up an account on TribeGroup and create a marketing campaign profile. For each approved influencer creative post, TribeGroup will charge a 20% service fee. Small commercial advertising marketing campaign budgets are usually between £500-3000. FinancingOn December 1, 2015, it received financing from Clinton Capital Partners, the amount of which was not disclosed. In April 2016, Tribe received $5.35 million in Series A funding led by Exto Partners. |
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