What is the Qianfan Project? Qianfan Project Review

introduce

The "Qianfan Plan" includes a series of specific support measures such as brand support funds, traffic diversion, exclusive promotions, etc. Brand companies that meet the requirements will be able to complete the entry and docking within 3 days.

The core of the "Thousand Sails Plan" is to promote one thousand Chinese brands to enter overseas markets through the eBay platform. By combining eBay's platform construction, market insights, big data analysis and other core resources, it will help Chinese sellers develop cutting-edge products that lead market trends and consumer demand, help Chinese brands quickly open up the international market, and build "Made in China" into a golden signboard.

Support content

1. Marketing support: Including all-round cooperation such as traffic support, promotion support, and sales promotion support.

2. Financial support. There is no upper limit to financial support. We will spare no expense in terms of funds and resources to achieve the brand building targets. 3. Team support. As an ecosystem, eBay has the best team resources - customer service team, sales team, category manager. All teams are combined to form a process-based system internally. From the first day when the sales manager applies for the brand plan, the category manager will follow up, and all teams within eBay will also follow up and collaborate to complete the end-to-end complete service chain.

Target audience

On the one hand, the ranking of enterprises in China's manufacturing export industry will be examined, and eBay will sort out enterprises with large export volumes and certain brand advantages as the targets of support for the "Thousand Sails Plan";

On the other hand, eBay has found that some Chinese companies have developed well in online channels and have formed a certain brand effect. eBay will help these companies promote their products overseas through brand marketing strategies.

References

• 1. Deconstructing eBay's "Thousand Sails Plan": Focusing more on traditional export brands: Hugo.com [cited on 2018-04-10]
• 2. eBay announces “Thousand Sails Plan” to promote Chinese brand manufacturing to go global: China News Network [cited on 2018-03-13]