What are long-tail keywords? A brief discussion on the role of long-tail keywords

What are long-tail keywords? A brief discussion on the role of long-tail keywords

Long-tail keywords are easily confused with short-tail keywords, and are often misused in the Google SEO industry at home and abroad. We list the characteristics and definitions of long-tail keywords: Long-tail keywords are not judged according to the length of the keyword.


After entering the relevant words you want to search, you can get the long-tail keywords, as well as the exposure and clicks brought by the long-tail keywords.


Long-tail keywords are easily confused with short-tail keywords and are often misused in the Google SEO industry at home and abroad.


So what are long-tail keywords? What is their role in Google SEO? This article hopes to share the correct concept of long-tail keywords, and thereby help you master the key to Google SEO operations and maximize the benefits of keyword strategies.


Definition of long tail keywords


Long-tail keywords are a general term for a combination of keywords. It is not the length of the keyword that determines whether it is a long-tail keyword. Excluding those core keywords with extremely high search volume, we also call them big words and short words.

These single keywords with low search volume can be called long tail keywords.

The definition of long-tail keywords must be very rigorous, otherwise they will be misused accidentally. We list the characteristics and definitions of long-tail keywords:

  • Long-tail keywords are not judged according to the length of the keyword;

  • Low search volume and low competition, generated by users searching for various word combinations;

  • After aggregating many low-traffic keywords, the traffic is higher than the core keywords. These low-traffic keywords are called long-tail keywords.

  • Through the relevance of core keywords, more long-tail keywords can be expanded;

  • It is impossible to determine the specific traffic index of long-tail keywords;

  • In the website keyword layout, related keywords that extend horizontally or vertically are usually used rather than long-tail keywords.

Google's CEO once said that every day, 20% of the keyword searches Google receives from users have never been searched before. This can also prove the traffic of long-tail keywords. Think about these words that have only been searched 1, 5 or 10 times. The volume of these long-tail keywords is difficult to estimate, but their accumulated traffic is very considerable.


The role of long-tail keywords


1. Attract traffic with clear intentions and improve the effectiveness of SEM

In Google Ads, highly competitive keywords are more expensive, while long-tail keywords have low competition. Adding more long-tail keywords to the keyword list can save advertising costs, and when consumers with strong search intent click on the ad, it can bring more accurate traffic.

2. Use SEO content to accumulate more long-tail keyword rankings and increase traffic

By using keyword planning and adding relevant keywords with strong search intent into the content, you can improve the relevance of the content and keywords and get better rankings. When consumers find your website by searching with long-tail keywords, it can also bring considerable traffic to your website.

How to search and expand long-tail keywords


We can use the relevance of keywords to get more long-tail keywords, such as:

  • Related searches at the bottom of Google search results page

  • Recommended words in the Google search drop-down box

  • Search for related topics of a keyword popularity in Google Trends


In addition, we can also query long-tail keywords from Google Search console. The operation steps are mainly divided into two steps:

  • Go to Search Console and enter your web page URL in the URL bar.

  • Click "Newly Verified Website" and then click "Search". Enter the core keywords, or you want to search for results containing a specific word.

After entering the relevant words you want to search, you can get the long-tail keywords, as well as the exposure and clicks brought by the long-tail keywords. By observing the data of long-tail keywords, we can also understand which keywords on the website currently have high search volume, which can be added to the content paragraphs.

Summarize


As mentioned above, the concept of long-tail keywords is often misunderstood as "relatively long keywords", but in fact we should not use length to distinguish the types of keywords, but use traffic to distinguish them.

When developing a keyword strategy, please keep in mind the key concepts mentioned above to achieve better SEO keyword results during Google SEO operations!

(Article source : Bangyue.com)

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