What is Vente-privée? Vente-privée Review

What is Vente-privée? Vente-privée Review
Vente-privée is the largest fashion e-commerce platform in France. It is considered the originator of flash sales. Its operating model is a membership-based limited-time purchase. Its cross-border business is mainly distributed in Europe and the United States. The products provided by the website include clothing, shoes and bags, cosmetics, luxury goods, baby products, etc. The founder of the flash sales platform, Jacques-Antoine Granjon, was established in January 2001. Its headquarters is in Saint-Denis, Seine-Saint-Denis.

introduce


The word Vente Privée itself means private sale in French. It was initially established by invitation only and opened for free registration in 2010. Vente-Privée currently has more than 22 million members and 3.5 million visitors. It has established partnerships with more than 9,500 brands and its business scope covers France, Italy, Spain, Germany, the United Kingdom, Austria, Belgium, Luxembourg, Switzerland, the Netherlands, Brazil and Mexico.

Main selling products

Vente-Privée has established partnerships with more than 9,500 brands, and the products sold include ready-to-wear, fashion accessories, toys, home furnishings, sports equipment, electronic devices, red wine, movie tickets, etc.

develop

In 2001, Vente-privée pioneered the membership-based luxury goods online limited-time sale model.

In 2007, it received a minority investment from Summit Partners, a US-based growth equity investment fund, and acquired a majority stake in eboutic.ch, a Swiss e-commerce company founded in 2007.

Since the beginning of 2010, vente-privee.com has been open to anyone for registration.

On October 24, 2013, Vente-privée.com launched the French food online shopping platform.

In early 2014, it opened up to investment from the Qatar Investment Authority.

At the end of 2011, Vente-Privée signed a joint venture agreement with American Express to launch the site in the U.S. In October 2014, Vente-Privée ended its operations in the United States.

In 2015, Vente-privée acquired the Belgian flash sale website vente-exclusive.com and used it to enter the Nordic market.

In March 2016, it planned to invest 475 million to 500 million euros to acquire Privalia, the largest e-commerce website in Spain.

In September 2016, Vente-Privée.com announced the acquisition of a controlling stake in Danish fashion flash sale website Designers & Friends. The specific amount was not disclosed.

References

  • 1. Luxury flash sale website Vente-Privée ends US business: gtobal [cited on 2014-10-29T16:00:00.000Z]

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