Amazon's new rules require self-inspection of listings! Low-scoring listings will not be displayed

Amazon's official recommendation is that sellers need to maintain a rating above 80 points, and it also provides a complete list of the impact of each rating segment.

Judging from the scores alone, the item with the highest score is filling in all the optional attributes, which has a total of 25 points, the highest proportion among all elements.

Optional attributes are non-mandatory attributes that the system will automatically recommend you to fill in when uploading a listing. They are generally used to enrich product information. For example, product material, origin, and further attributes are all non-mandatory items. In the past, everyone did not fill them in if they could. Now filling them in can enhance the product to a considerable extent and provide consumers with more comprehensive product parameters, reducing the possibility of subsequent returns.

There is another interesting point in this change. There is an additional brand name score in the title bonus item, which means that non-brand sellers cannot get this score. This once again shows Amazon's recognition of the branding route. This year, on Amazon, the branding route will still be the general trend.

There are also some changes, such as the number of product pictures required, which has been changed from 3 to "at least 4 pictures". There are also requirements for the main picture, requiring sellers to upload a high-definition version and support zooming. The score of this item is also quite scary, reaching a full 10 points. You should know that it takes a lot to fill in all the optional items, and as long as the picture is uploaded in high definition, you can get 10 points at once, which shows that high-definition pictures have a very high priority.

Since the launch of Amazon's self-check list, many sellers and operators have been using it to check their listings. I have also seen claims that this score is indeed linked to the A9 algorithm, and proper optimization can have a positive impact on product traffic rankings. Now that there is a more detailed version, you can refer to this official form more often to do your daily operations this year.