What is EDM? EDM Review

importance

EDM is now a very common way to attract traffic to the platform. The cost of developing new customers is very different from the cost of maintaining old customers. In addition, foreign buyers have a higher acceptance rate for emails. It is a very good way to use EDM to attract traffic to the store, but the frequency of sending needs to be controlled.

use

EDM can send electronic advertisements, product information, sales information, market research, marketing campaign information, etc.

Email Preparation

1. Mailing list. The mailing list is the audience to whom you send emails, and it is agreed by the users.

2. Sending platform: a platform used to send emails. EDM requires a dedicated email channel, which has high sending efficiency and can accurately analyze the feedback effect.

3. Material subject, which is used as the content and subject of the email.

Advantages of EDM

1. Precise and direct effect: You can accurately screen the recipients and deliver specific promotional information to specific target communities.

2. Personalized customization: Customize personalized content based on the differences among communities, so that companies can provide the most valuable information based on user needs.

3. Rich and comprehensive information: text, pictures, animations, audio, video, and hyperlinks can all be reflected in EDM.

4. Have tracking and analysis capabilities: Based on user behavior, count the number of emails opened and clicks and analyze them to obtain sales leads.

Disadvantages of EDM

1. Inaccurate marketing and sending large quantities in a short period of time will result in being blacklisted;

2. EDM leaves a very bad impression on people, so be careful when writing content.

EDM Considerations

Title: Make sure it is catchy, clearly stated and not too long.

Page content: Important content must be in text, even if you use images, you must give a text mark! The LOGO uses the Alt attribute, and the main navigation is in the form of direct and practical text links. In this way, even if the entire email image is blocked, the important information can still be displayed.

Use of images: It is recommended to give each image a fixed width and height and an Alt attribute identifier. At the same time, be careful not to use background images.

Page width: It is recommended to be controlled below 650px.

Guidance: Put a hyperlink in a prominent position of your EDM, "If the image cannot be displayed, please click here to view it", so that even if it is blocked, it can still guide some users.

Consistency: If you send EDMs regularly, please use a consistent style, especially the header and footer. If you have a journal number, please include the journal number and time!

Reminder: Please put necessary content such as how to unsubscribe and how to contact at the bottom of the page. At the same time, if an unsubscribe button is provided, please be sure to try to implement one-click unsubscribe.

Supplement: When making system emails, you should always follow the rules of emails and open them quickly; the page should not be too long, it is recommended to be within 2 screens.

EDM Software Introduction

Mailgun, webpowe, Spread, MailChimp, jumpsend, Sendgrid, Mailjet and more

References

• 1. Business group email marketing: key details of EDM email marketing: 5118 [reference date 2016-07-29T16:00:00.000Z]
• 2. EDM email marketing analysis: Everyone is a product manager [reference date 2013-01-10T16:00:00.000Z]