What is the French Lengow? French Lengow Review

Main Business

Lengow mainly integrates all online channels of sellers, publishes product catalogs on various online trading platforms, price comparison websites, promotion channels and re-positioning marketing channels, and optimizes keyword matching according to the characteristics of each channel.

Entry conditions

1. Enterprises need to provide business licenses

2. French customer service handles daily inquiries from buyers

3. English or French operators are responsible for communicating with the platform

4. Reasonable logistics period

5. Experience in cross-border e-commerce, sales experience on European and French platforms is preferred, with store links attached

Lengow has connected channels

E-commerce platforms: Amazon, Ebay, Wish, Rakuten Group, Cdiscount, Fnac, Darty, GoSport, Conforama, Galeries Lafayette, PriceMinister, HitMeister, and many local e-commerce platforms in European countries.

Price comparison sites: Google Shopping, Ebay Commerce Network, LeGuide.com, CIAO, PriceRunner, Kelkoo, etc.

Display/Retargeting ads: Facebook, Criteo, Nextperf, AdRoll, Struq, etc.

SEM search engine optimization: Google Adwords, Bing

Advertising alliance platforms: Zanox, Tradedoubler, Affilinet, NetAffiilation Advertising Network, etc.

A total of more than 1,800 connected channels.

user

Lengow has more than 3,000 loyal users worldwide, including many well-known companies at home and abroad, such as: L'OREAL, Sephora, AUCHAN, DECATHLON, Nespresso, The North Face, Galeries Lafayette, Sandro, MAJE, Cdiscount, Fnac, Darty, etc.

Financing

In 2011, Lengow received its first round of financing of RMB 9.6 million (approximately EUR 1.2 million).

In September 2015, Lengow received approximately $11.28 million in Series B investment from Serena Capital, BPI and Alven Capital, the previous Series A investment institution. At the same time, Lengow fully launched its global development strategy.

develop

Lengow was founded in 2009 by Mickaël Froger and Jérémie Peiro in Nantes, France.

In 2011, Lengow received its first round of financing of RMB 9.6 million (approximately EUR 1.2 million).

In 2012, Lengow opened an international office in Paris, France.

In 2013, Lengow held the first Lengow Ecommerce Day in France.

In 2015, Lengow opened an international office in Munich, Germany.

In 2016, Lengow fully launched its business development in the Asia-Pacific region, mainly in China.

References

• 1. Enterprise software SaaS company Apttus raised $108 million, and Chemao.com received 1.2 billion yuan in financing: Sohu [cited on 2015-09-03T16:00:00.000Z]
• 2. French Lengow's latest Chinese introduction: Douding [reference date 2018-05-05T16:00:00.000Z]