What is Darty? Darty Review

Platform Introduction

Groupe Fnac Darty, formerly Kesa Electricals plc, Darty plc and Darty Limited, was founded in 1957 and is a multinational electrical retail company headquartered in Ivry-sur-Seine, France. Darty was once a company listed on the London Stock Exchange until it was acquired by French retailer Fnac in July 2016. Its main products include large and small household appliances, furniture, information electronics, gardening, sporting goods and entertainment products.

User Groups

User Information Darty's customer base is mainly composed of people with middle and high incomes, and their ages are mainly between 29 and 49 years old.

Platform Features

In addition to the online and offline operation strategy, Darty also improves conversion rate and sales through email marketing and various social media traffic diversion. In addition, Fnac has added the Darty section to its online website, which has brought considerable traffic. In terms of after-sales, Darty provides online buyers with a variety of logistics and auxiliary services, such as free delivery, a 2-year warranty on goods, returns and exchanges within 15 days, Click & Collect (online order, offline store pickup) within one hour, and 24-hour telephone customer service. And as a third-party guarantor, Darty can effectively ensure payment security.

Platform Advantages

1. Online and offline integration

Darty adopts an online and offline operation strategy

2. Strong alliance with Fnac

Fnac has added the Darty section to its online website, bringing it more traffic opportunities

3. Professional customer service team

Dedicated key account managers and business experts help you increase sales and promotion support

4. Diversified marketing methods

Darty improves conversion rate and sales through email marketing and various social media traffic diversion methods

5. Comprehensive technical support

Provide professional assistance and follow-up when technical problems occur in different product upload methods (Pentagon, API, manual)

6. Free business promotion

Free listing Everything is included Commission (commission tools and promotions are included in the commission fee) Pricing Tool: Modify prices according to competition with one click

7. After-sales guarantee

Darty provides a variety of logistics distribution and auxiliary services for online buyers, such as free delivery, a two-year warranty on products, returns and exchanges within 15 days, Click&Collect (online order, offline store pickup) within one hour, and 24-hour telephone customer service. Darty acts as a third-party guarantor and can effectively ensure payment security.

Entry requirements

• Logistics time is 10 working days

• Have French CET-8 or native French operators

• Enterprises need to provide mainland business license or Hong Kong BR business license

• Branded products that meet the platform's hot-selling categories (large and small home appliances, computer peripherals, mobile phone peripherals, toys, digital products)

• Experience in cross-border e-commerce platforms, need to provide Cdiscount, eBay, Amazon and other store links, stores with good sales and high reviews are preferred

cost

1. Pricing for joining Darty without a contract:

2. Fixed monthly fee of 39.99 EUR + VAT

3. Commissions (from 6.5% to 16%*) are charged on transactions realized on the fnac.com website. The amount of the commission depends on the category of your product and its condition (new, refurbished or second-hand).

develop

In June 2013, Darty closed 43 stores in Spain, accounting for less than 10% of its total European stores.

In 2015, Darty's online transaction volume was 525 million euros.

In April 2016, after a fierce competition with another French electronics retailer, Conforama, Fnac successfully acquired Darty and added a Darty section to its own website, which eventually became the FnacDarty.com we see today.

In 2017, as its popularity grew, Leshou welcomed a group of Chinese sellers to Darty.

References