The United States has issued favorable policies! This category will usher in a second wave of popularity in 2022

According to NPD retail tracking data, in the 12 months ending October 2021, revenue in the U.S. bicycle market grew by only 3% compared with the previous year, to just over $8.4 billion. But considering that the same period in 2020 grew by 45% compared with 2019, this figure is understandable.

NPD noted that the unprecedented growth seen during the pandemic was a direct result of consumer purchases, and now some of that demand has diminished. But in 2022, several factors suggest that bike sales could surge in the coming year.

First, electric bicycle (e-bike) sales will continue to grow, with revenue increasing 47% year-over-year in the 12 months ending October 2021. These bikes are in high demand as they address the needs of an aging U.S. population and provide convenient access to family-friendly outdoor activities.

Second, as supply chain issues are resolved, bicycle product shortages will be reduced. This year, the bicycle industry has suffered severe out-of-stock situations, especially in categories such as mountain bikes, high-end bikes, and some fitness bikes. Now the situation is beginning to turn around. NPD professional bicycle market inventory data shows that sales-to-inventory ratios are improving in many of these key bicycle categories.

Finally, several policy changes under consideration by the federal government would incentivize American consumers to purchase bicycles, including the Infrastructure Investment and Jobs Act, which seeks to alleviate safety issues for bicycle users.

Next year, the bike industry will also benefit from some of the policy changes in the Build Back Better Act, which was recently approved by the U.S. House of Representatives and is now being considered by the Senate. These include a 30% refundable credit of up to $900 on e-bikes priced under $4,000, and a personal bike commuting benefit of up to $81 per month.

If the legislation passes, it will provide a powerful incentive for consumers to buy and ride bicycles. But to stimulate sales, manufacturers and retailers will have to adopt new marketing and promotional efforts to attract consumers.

Category improvements, from helmets to bike locks and even cycling clothing, can bring sales growth or increased market share to retailers and manufacturers.

Finally, NPD said the industry should focus on improving its supply of the right products, shortening delivery times and working to increase product turnover at retail. If the above policies take effect, the U.S. bicycle market could see a second wave of strong growth in 2022.

Editor ✎ Xiao Zhu/

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